Digital Marketing Manager

DIGITAL MARKETING MANAGER Salary: Competitive and based on experience Location: Ho Chi Minh City Keywords: collaborative, inclusive, supportive leadership, flexible working opportunities, generous pensions contributions, training opportunities, dependable, knowledgeable

A leading global retailer is seeking a Digital Marketing Manager to join their vibrant team in Ho Chi Minh City. This is an exceptional opportunity for you to make a significant impact on the growth of e-commerce and digital engagement, driving brand awareness and customer acquisition through innovative strategies across multiple digital channels. The organisation is renowned for its commitment to inclusivity, professional development, and employee wellbeing, offering a supportive environment where your expertise will be valued and nurtured. You will benefit from attractive staff discounts, comprehensive healthcare coverage for yourself and a family member from day one, and generous bonus schemes that reward your dedication. If you are passionate about digital marketing, eager to collaborate with talented colleagues, and ready to take ownership of high-impact campaigns, this role offers the perfect platform for your career advancement.

* Join a globally recognised retailer with a strong reputation for inclusivity and employee support, where your skills will be celebrated and developed through ongoing training opportunities.
* Enjoy outstanding benefits including staff discounts, twice-yearly bonuses, and 24/7 healthcare insurance that extends to one family member from your first day.
* Play a pivotal role in shaping the future of e-commerce and digital engagement by leading strategic campaigns across diverse digital channels in a collaborative environment.

What you'll do:

As Digital Marketing Manager based in Ho Chi Minh City, you will play a central role in driving the success of e-commerce operations by orchestrating impactful digital campaigns that attract new customers and foster lasting engagement. Your day-to-day responsibilities will involve close collaboration with internal stakeholders to set ambitious targets for online sales growth and app membership expansion. You will design strategic plans for customer acquisition using a variety of paid channels while ensuring each campaign is meticulously tracked for performance against established KPIs. By leveraging cutting-edge analytics platforms, you will extract valuable insights that inform optimisation efforts across all digital touchpoints. Your ability to manage agency relationships and coordinate cross-departmental communication will be essential in enhancing channel effectiveness. Additionally, you will work alongside creative teams to develop compelling content that resonates with target audiences. Success in this role requires a blend of analytical acumen, organisational prowess, and a genuine enthusiasm for nurturing business partnerships within an inclusive workplace.

* Collaborate closely with stakeholders to achieve ambitious targets for e-commerce sales, online sessions, conversion rates, and app membership growth.
* Strategically plan and execute customer acquisition and engagement campaigns across paid channels such as app marketing, search engine marketing, display networks, affiliate programmes, and online-to-offline initiatives.
* Monitor, measure, and report on the performance of all digital marketing campaigns daily, weekly, and monthly to ensure alignment with key performance indicators and return on investment goals.
* Utilise advanced tracking platforms including GA4, Google Search Console, Appflyer, or other relevant tools to analyse campaign effectiveness and optimise strategies.
* Manage communications with external agencies and cross-functional departments to enhance the performance of e-commerce marketing channels through effective collaboration.
* Identify emerging market trends and actionable insights to refine spending decisions and improve overall campaign performance based on data-driven analysis.
* Coordinate content creation and creative development with internal teams to maximise advertising impact and deliver optimal returns from digital advertisements.
* Ensure seamless integration of marketing activities across all channels while maintaining high standards of quality and consistency in messaging.
* Support the continuous improvement of digital marketing processes by sharing knowledge and best practices within the team.
* Champion a culture of inclusivity by welcoming diverse perspectives in campaign planning and execution.

What you bring:

To excel as Digital Marketing Manager in this dynamic retail environment, you will bring proven experience gained from at least five years working within digital marketing—ideally focused on e-commerce or agency settings where performance-driven campaigns are paramount. Your academic background in marketing or related disciplines provides a solid foundation for strategic thinking. You possess strong interpersonal skills that facilitate effective collaboration across diverse teams while maintaining sensitivity towards customer needs. Your ability to communicate fluently in English ensures smooth interactions both internally and externally. Organisational excellence allows you to manage multiple projects concurrently without compromising quality or deadlines. Analytical thinking is second nature; you thrive on interpreting data from various sources to inform decision-making processes. Familiarity with industry-standard tools such as GA4 empowers you to monitor campaign outcomes accurately. A hands-on attitude coupled with an eagerness to build meaningful business relationships further distinguishes your profile. Experience within retail—particularly fashion—or FMCG sectors gives you valuable context for navigating market trends. Finally, any additional skills in SQL or data reporting tools will enhance your capacity for insightful analysis.

* Bachelor’s degree in Marketing or related fields provides you with foundational knowledge essential for success in this position.
* Over five years’ experience in digital marketing roles within e-commerce or agency environments equips you with practical expertise in planning and optimising performance marketing campaigns.
* Previous exposure to retail or fast-moving consumer goods sectors—especially fashion retail—will help you understand industry-specific challenges and opportunities.
* Business-level proficiency in English (both written and verbal) enables effective communication across international teams.
* A customer-service orientation ensures you prioritise user needs while managing multiple initiatives simultaneously.
* Demonstrated leadership qualities allow you to take ownership of individual channels while collaborating harmoniously with stakeholders towards shared objectives.
* Exceptional organisational skills empower you to juggle competing priorities efficiently within deadline-driven settings.
* Advanced analytical abilities enable you to draw actionable insights from complex datasets using tools like GA4 or Appflyer.
* Proficiency in MS Office applications (Word, Excel, PowerPoint) supports your reporting and presentation tasks effectively.
* Hands-on approach combined with an aspiration to become a trusted business partner enhances your contribution to team success.
* Basic understanding of SQL or experience using reporting/data add-ons is considered advantageous.

What sets this company apart:

This organisation stands out as an employer dedicated to fostering an inclusive culture where every team member feels valued regardless of age, race, gender identity, sexual orientation, disability status or background. Employees enjoy access to generous staff discounts on products as well as attractive bonus schemes awarded twice yearly—a testament to the company’s appreciation for hard work. Comprehensive healthcare coverage begins immediately upon onboarding not only for employees but also extends protection to one family member—a unique benefit reflecting genuine care for personal wellbeing. The company’s commitment to privacy ensures robust data protection measures are always upheld. Professional development is encouraged through ongoing training opportunities designed to help individuals grow their careers within a supportive network led by knowledgeable mentors who champion collaborative success over hierarchy. Flexible working arrangements further demonstrate respect for work-life balance while generous pension contributions provide long-term financial security. By joining this team, you become part of a forward-thinking organisation that values diversity as much as it values results—making it an ideal place for those seeking both personal fulfilment and professional achievement.

What's next:

If you are excited about making a real difference in digital marketing while enjoying excellent benefits within an inclusive workplace culture, this is your chance!

Apply today by clicking on the link below—take the next step towards joining a supportive team where your talents can truly shine.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.