Head of Own Brand - Retail

HEAD OF OWN BRAND Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: strategic planning, product marketing, sourcing development, finance governance, risk management, HR regulations, own brand leadership, target revenue, profit sharing

A leading retail organisation in Ho Chi Minh City is seeking a Head of Own Brand to drive the strategic direction and growth of its proprietary product lines. This pivotal role offers you the opportunity to shape the future of own brand products, overseeing every aspect from concept to market success. You will be at the heart of a collaborative team, working across departments to ensure that own brand initiatives are not only profitable but also aligned with the company’s long-term vision. The organisation values flexibility, professional development, and a supportive environment where your expertise in product marketing, sourcing, finance, and risk management will be highly appreciated. If you are passionate about building brands and thrive in an inclusive setting that encourages knowledge sharing and teamwork, this is your chance to make a significant impact.

* Lead the end-to-end strategy for own brand products, including development, marketing, and financial performance, ensuring alignment with organisational goals and market trends.
* Collaborate closely with cross-functional teams in sourcing, HR, finance, and regulatory compliance to deliver high-quality products that meet customer expectations and drive profitability.
* Enjoy flexible working opportunities and access to ongoing training programmes designed to support your professional growth within a nurturing and knowledgeable team environment.

What you'll do:

As Head of Own Brand based in Ho Chi Minh City, you will play a central role in shaping the strategic direction of proprietary product lines. Your day-to-day responsibilities will involve collaborating with various departments to develop innovative products that resonate with customers while meeting ambitious revenue targets. You will guide teams through complex sourcing negotiations, oversee financial controls, manage risks effectively, and ensure compliance with all relevant regulations. Success in this position requires a holistic approach—balancing creativity in product development with analytical rigour in financial oversight—while maintaining open communication channels across the organisation. Your ability to foster teamwork and share knowledge will be essential as you work towards elevating the profile of own brand offerings in a competitive marketplace.

* Establish comprehensive strategic plans for own brand product lines that encompass target revenue objectives and profit sharing models.
* Oversee the full lifecycle of product marketing activities for own brand items, ensuring effective positioning and market penetration.
* Direct sourcing development management by identifying reliable suppliers and negotiating favourable terms to optimise cost efficiency and quality standards.
* Implement robust finance governance frameworks to monitor budgets, control expenditures, and maximise profitability across all own brand initiatives.
* Manage risk assessment processes by proactively identifying potential challenges in supply chain, regulatory compliance, or market dynamics.
* Supervise human resources functions related to own brand teams, including recruitment, training, performance evaluation, and fostering a collaborative culture.
* Ensure strict adherence to local regulations and industry standards throughout product development and launch phases.
* Coordinate with internal stakeholders such as merchandising, operations, and logistics to guarantee seamless execution of own brand strategies.
* Analyse market data and consumer insights to inform decision-making on product innovation and portfolio expansion.
* Report regularly on key performance indicators for own brand products to senior management, providing actionable recommendations for continuous improvement.

What you bring:

To excel as Head of Own Brand in this prominent retail organisation located in Ho Chi Minh City, you will bring substantial experience managing branded product portfolios within fast-moving consumer goods or retail environments. Your background should include successful leadership of multi-disciplinary teams tasked with launching new products or expanding existing ranges. A deep understanding of sourcing strategies—combined with financial acumen—will enable you to optimise both cost structures and profitability. You should be comfortable navigating complex regulatory landscapes while implementing best practices in risk mitigation. Your interpersonal skills will help build trust among colleagues as you champion collaborative approaches to problem-solving. Familiarity with HR processes ensures that your team remains motivated and well-supported throughout project lifecycles. Analytical thinking paired with strong organisational capabilities will allow you to juggle competing priorities without compromising on quality or deadlines.

* Demonstrated experience in strategic planning for branded product portfolios within retail or FMCG sectors.
* Proven track record in leading cross-functional teams through complex product marketing campaigns from ideation to launch.
* Expertise in sourcing development management including supplier selection, contract negotiation, and quality assurance protocols.
* Comprehensive understanding of finance governance principles such as budgeting, forecasting, profit analysis, and cost control measures.
* Advanced skills in risk management methodologies applicable to supply chain operations and regulatory environments.
* Familiarity with HR processes including talent acquisition, staff training programmes, performance management systems, and fostering inclusive workplace cultures.
* In-depth knowledge of local regulations affecting retail operations and product compliance requirements.
* Ability to analyse market trends using quantitative data tools for informed decision-making on new product introductions or enhancements.
* Excellent interpersonal communication skills enabling effective collaboration across diverse teams and stakeholder groups.
* Strong organisational abilities allowing you to manage multiple projects simultaneously while maintaining attention to detail.

What sets this company apart:

This organisation stands out as one of Vietnam’s most respected retailers due to its commitment to excellence across every facet of its business operations. Employees benefit from a culture that prioritises teamwork over hierarchy; everyone’s contributions are valued regardless of their role or tenure. The company invests heavily in professional development through regular training sessions designed to enhance both technical skills and leadership capabilities. Flexible working arrangements are available so you can balance personal commitments alongside career ambitions. The leadership team is known for being approachable and supportive—encouraging open dialogue around new ideas or process improvements. With a focus on inclusivity and knowledge sharing, this is an environment where your growth is nurtured by experienced mentors who genuinely care about your success. The company’s reputation for ethical business practices means you’ll be proud to represent its brands both internally and externally.

What's next:

If you are ready to take your career further by driving the success of own brand products at one of Vietnam’s leading retailers, we encourage you to apply now!

Apply today by clicking on the link provided below.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.