Deputy General Director

Key Responsibilities

Commercial Strategy & Leadership

• Develop and execute integrated Marketing, Sales, and Customer Service strategies aligned with business objectives and growth targets.
• Drive product positioning, go-to-market strategies, and channel expansion to strengthen market presence and maximize revenue.
• Lead customer-centric initiatives to enhance service quality, customer satisfaction, and brand loyalty.

Marketing & Brand Management

• Oversee brand strategy, marketing communications, and digital marketing initiatives to drive awareness and lead generation.
• Direct market research and customer insights to identify trends, opportunities, and evolving customer needs.
• Manage promotional campaigns, sales activation programs, and key customer engagement initiatives.

Sales & Distribution Management

• Lead sales performance across all channels, ensuring achievement of revenue, sales, and profitability targets.
• Develop and optimize sales strategies, pricing frameworks, and distribution partnerships.
• Strengthen channel capabilities through training, performance management, and customer acquisition initiatives.

Customer Service & Experience

• Oversee customer lifecycle management, including contract administration, collections, handovers, and post-sales support.
• Ensure efficient resolution of customer inquiries and maintain high service standards across all touchpoints.
• Build long-term customer relationships through effective engagement and retention programs.

Budget & Operational Management

• Manage annual budgets, resource planning, and operational expenses across Marketing, Sales, and Customer Service functions.
• Monitor business performance and ensure cost-effective execution of commercial initiatives.

Stakeholder Management

• Collaborate with internal and external stakeholders to support commercial objectives and mitigate business risks.
• Oversee customer contracting processes and ensure compliance with legal, operational, and governance requirements.