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Product Manager - Dermo Cosmetics

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Our client is seeking a dedicated and creative Product Manager to join their dynamic team. This role offers the opportunity to develop effective brand and marketing strategies, ensuring successful product launches and targeted marketing campaigns.

The successful candidate will be responsible for delivering all collaterals, contents, materials, and executing all activities across various platforms to achieve marketing objectives. This role provides an exciting opportunity to work closely with cross-functional teams, manage brand identity, conduct strategic planning, and monitor campaign effectiveness.

  • Opportunity to develop and execute innovative brand strategies
  • Work closely with cross-functional teams to ensure successful product launches
  • Manage brand identity and conduct strategic planning

What you'll do:

As a Product Manager, you will play a pivotal role in shaping our client's brand image. You will be entrusted with developing effective marketing strategies that resonate with their target audience. Your responsibilities will include managing the brand identity, conducting strategic planning, defining target audience segmentation, strengthening thought-leadership through original content creation, proposing and executing brand campaigns, managing budgets, monitoring campaign effectiveness, and providing guidance to all departments. This role offers an exciting opportunity to make a significant impact on our client's success.

  • Develop and execute brand strategies in coordination with the sales department to achieve commercial objectives
  • Conduct research and analysis to understand customer behaviour, market trends, retailers' perspectives, and competitor activities
  • Manage the brand identity ensuring that all communication and marketing materials are consistent with the brand guidelines
  • Define the segmentation of target audiences for each product of the portfolio
  • Strengthen thought-leadership through the development of original content and participation in industry events
  • Propose, develop and execute brand campaigns working with agencies and cross-functional teams
  • Manage the annual brand budget ensuring resources are allocated effectively
  • Monitor the effectiveness of brand campaigns adjusting strategies as needed
  • Provide guidance to all departments ensuring alignment with the brand strategy

What you bring:

The ideal candidate for this Product Manager position brings a wealth of experience in developing effective brand and marketing strategies. You have a proven ability to work effectively with cross-functional teams and a deep understanding of customer behaviour, market trends, retailers' perspectives, and competitor activities. You have experience in managing brand identity consistent with brand guidelines and defining target audience segmentation for each product of the portfolio. Your ability to strengthen thought-leadership through original content creation, propose, develop and execute successful brand campaigns, manage budgets effectively, and monitor campaign effectiveness adjusting strategies as needed will be key to your success in this role.

  • Proven experience in developing effective brand and marketing strategies
  • Strong ability to work effectively with cross-functional teams
  • Excellent understanding of customer behaviour, market trends, retailers' perspectives, and competitor activities
  • Experience in managing brand identity consistent with brand guidelines
  • Ability to define target audience segmentation for each product of the portfolio
  • Experience in strengthening thought-leadership through original content creation
  • Proven track record in proposing, developing and executing successful brand campaigns
  • Experience in managing budgets effectively
  • Ability to monitor campaign effectiveness adjusting strategies as needed

What sets this company apart:

Our client is a leading player in their industry, known for their commitment to innovation and quality. They offer a supportive and inclusive work environment where every team member's contribution is valued. They believe in nurturing talent and providing opportunities for professional growth. Their comprehensive benefits package includes private health insurance, yearly bonus, 13th-month salary, covered monthly parking, team building parties, company trips, discount codes for employees, and a professional working environment.

What's next:

If you're ready to take your career to the next level with an exciting opportunity, don't hesitate!

Apply today by clicking on the link!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Contract Type: FULL_TIME

Specialism: Healthcare

Focus: Clinical Research

Industry: Cosmetics and Personal Care

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Ho Chi Minh City

Job Reference: 72E8O8-7577D9CE

Date posted: 28 May 2024

Consultant: Nu Phan (Nuna)

Phone number: +84 28 3520 7906

nu.phan@robertwalters.com.vn

Nu Phan (Nuna)

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