Digital media manager
Salary VND40,000,000 - VND60,000,000 per annum
Consultant Khanh Linh Tran
Date posted 24 June 20192019-06-24 2019-08-23 fmcg Hochiminh VN VND 40000000 60000000 60000000 YEAR Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Digital Media Manager job has just become available at one of the leading FMCG firms based in Ho Chi Minh City.
About the Digital Media Manager role:
Reporting to Media Manager, you will drive advanced audience targeting and programmatic in digital media across all digital touch points to enable personalised messaging on scale to deepen our consumer connections. This position will be responsible managing our programmatic media (always on) campaigns across brands, while optimising for effectiveness to maximise business impact and optimise for efficiency to save costs on a day to day base.
- Lead programmatic (always on) media campaigns
- Drive data driven marketing
- Lead Data arsenal and audience segmentation across brands
- Support integrated media
- Drive digital media innovation
- Lead the digital strategy for B2C ecommerce
You will report directly to Media Manager and work with internal vendors (Global & local media, Marketing team, B2C ecommerce, CMI, IT, global team) and external vendors (Agency partners; Ad tech & data vendors; Media platforms; i.e. Facebook, Google,etc)
- Min. of three to five years of digital media relevant experience; a strong background in in programmatic, integrated marketing communications and digital planning/buying is essential for this role
- Experience using digital marketing technologies/software to include one or more of the following: DSP,DMP, CDP, bid management, Google 360 Analytics or other digital marketing platforms
- Experience with social media channels; Facebook, GoogleAdwords, Youtube, Instagram
- Fluent in English
You have a commercial way of thinking and have experience with programmatic and a data driven way of working. You enjoy the idea of ‘building something new’ and like to transfer your own knowledge and capabilities to others. You continuous try to improve and push to deliver better results; eager to WIN.
This is the role for you. Great career progression opportunities await the right person in this exciting job.
Apply today or call me to discuss this new opportunity.