ho-chi-minh-citymarketing/advertising-and-media2023-10-032023-12-02pharmaceuticalsHo Chi Minh CityHo Chi Minh CityVNRobert Waltershttps://www.robertwalters.com.vnhttps://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.pngtrue
An exciting Content Strategist Manager job has arisen in a leading phamaceutical firm in Ho Chi Minh City Vietnam.
About the Content Strategist Manager Role:
This role will be responsible for defining the content strategy, which includes planning, development, and management of content to enhance customer experience and support brand objectives. Content Strategist will drive the implementation of defined content strategy, measurement of content effectiveness, and optimisation of content across channels, based on the campaign goals. He/she will work with cross-functional teams to ensure cohesive and personalised messaging across all channels
Defines content strategy that supports the development of purposeful content, personalised as per local HCP needs/preferences.
Guides on the LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem.
Provides guidance on designing the right content for the customer journeys, leveraging relevant global or local content for each touchpoint
Oversees the creation and management of content calendars.
Develops content governance guidelines for design, tone, style, and voice of all content in alignment with marketing, medical & compliance
Shares guidance to ensure all content development, optimisation and implementation follows the requirements set out within internal and external operating frameworks including the GSK Code & ABPI code
Conducts periodic content audits to identify gaps in the content and suggests ways to extend, augment, edit or create content, as required
Ensures editorial outlook is up to date, provides feedback and suggestion on digital content (both on visuals and copies)
Works with the relevant regional/global teams to share guidance on relevant content creation
Works closely with OC Lead and Experience Design & Channel Orchestrator to share relevant inputs on customer journey design
Partners with brand managers to ideate on content, aligned with the business objectives, relevant to the segment/ persona and fit for purpose for the channels
Shares medical, marketing & field force teams inputs around having right nuances, scientific content / HCP content preferences/needs with relevant teams for content planning & development,
Collaborates with Content Management, Creative, Technology CRM agencies to identify content topics most relevant to target HCPs and shares with relevant teams to accordingly modify brand’s communication
Acts on content analytics to enhance content effectiveness and adjusts strategies and tactics as necessary to optimise results and provide personalised content to HCPs
Translates insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services
Creates and maintains project schedules by developing project plans and specification, estimating time requirements, establishing timelines, monitoring milestone completion, providing timely reporting of issues that impact project process, coordinating actions, and resolving conflicts
Provides expertise and guidance to relevant teams for designing the content architecture, developing the right content that can be leveraged across channels
Acts as a single point of contact and subject matter expert to guide on content planning, development & approval, taking into consideration local LOC nuances
To succeed in this role, you must have good communication skills in English.
Bachelor’s Degree in Marketing, Communications, Advertising, or any other related discipline.
Five years of directly related or relevant experience, preferably in content management, marketing communications or advertising.
Digital Marketing Certification, Content Marketing Certifications, Data Analytics Certifications, Project Management Certification
MS Office suite, Web Analytics tools like Google Analytics, CRMs like Veeva, Salesforce, Marketing automation tools like SFMC, Pardot, Content Management Systems like Veeva Vault, Data tools like Claravine Database Activity Monitoring (DAM) tools.
This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are driven and looking for a new challenge, this is the role for you.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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