Our client is seeking a dedicated and knowledgeable SEA Country Marketing & Communication Manager to join their team in Ho Chi Minh City. This role is pivotal in defining and building brand awareness in the local market, aligning with global strategies, and supporting business objectives through targeted marketing initiatives.
What you'll do:
As a SEA Country Marketing & Communication Manager, you will play a crucial role in shaping the company's brand image within the local market. Your responsibilities will include adapting global branding strategies to suit local market dynamics, developing effective communication plans that highlight the company's strengths, driving product market communication strategy in collaboration with other teams. You will also be responsible for planning and executing local marketing campaigns across various channels while maintaining alignment with the corporate identity. Your ability to create engaging content for different platforms will be instrumental in reaching our target audience.
- Adapt and implement global branding strategies to fit local market dynamics
- Develop communication plans to highlight the company's strengths
- Drive product market communication strategy in collaboration with BU Solutions Marketing & Corporate Communication
- Support the Sales team by developing presentations, guidelines, fighting guides to share key technical aspects, customer benefits and competitor's knowledge
- Plan and execute local marketing campaigns across multiple channels according to Corporate Identity
- Develop key messaging for events, trade shows channels and communication media
- Define and manage internal and external activities and projects related to events both online and offline
- Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies
- Create and manage local content including newsletters, case studies, social media posts to engage target audiences.
- Track campaign performance using relevant KPIs and provide feedback for continuous improvement
What you bring:
The ideal candidate for the SEA Country Marketing & Communication Manager role brings a wealth of experience in marketing and communications. You have a strong understanding of global branding strategies which you can adapt to fit local market dynamics. Your ability to develop effective communication plans that align with market development targets will be crucial in this role. You have experience driving product market communication strategy in collaboration with other teams and are proficient in planning and executing marketing campaigns across multiple channels. Your ability to develop key messaging for various events and communication media will be highly valued. Additionally, your knowledge of company’s policies, principles, strategies and your ability to create engaging content for different platforms will be instrumental in this role.
- Proven experience in marketing and communications
- Strong understanding of global branding strategies
- Ability to develop effective communication plans that align with market development targets
- Experience in driving product market communication strategy in collaboration with other teams
- Proficiency in planning and executing marketing campaigns across multiple channels
- Ability to develop key messaging for various events and communication media
- Experience managing internal and external activities related to events both online and offline
- Knowledge of company’s policies, principles, strategies
- Ability to create engaging content for different platforms including newsletters, case studies, social media posts.
- Experience tracking campaign performance using relevant KPIs
What sets this company apart:
Our client is a globally recognised company known for its commitment to innovation and excellence. They offer a supportive and inclusive work environment where every team member is valued for their unique contributions. The company provides ample opportunities for professional growth and development, ensuring that employees are always at the forefront of industry trends and developments. They believe in fostering a culture of continuous learning and improvement, encouraging employees to take on new challenges and expand their skill sets.
What's next:
Ready to take the next step in your career? Don't miss out on this exciting opportunity!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
