Digital Marketing Manager
Salary VND40,000,000 - VND50,000,000 per annum
Consultant Khanh Linh Tran
Date posted 13 August 20192019-08-13 2019-10-12 fmcg Hochiminh VN VND 40000000 50000000 50000000 YEAR Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
One of my client in FMCG industry is looking for a Digital Marketing Manager. They will invest a large amount of money on digital in the upcoming time so want a Digital Marketing Manager with strong knowledge and experience in digital space.
About the Digital Media Manager role:
Reporting to Regional MKT Director, you will drive advanced audience targeting and programmatic in digital media across all digital touch points to enable personalised messaging on scale to deepen our consumer connections. This position will be responsible managing our programmatic media (always on) campaigns across brands, while optimising for effectiveness to maximise business impact and optimise for efficiency to save costs on a day to day base.
- Lead programmatic (always on) media campaigns
- Drive data driven marketing
- Lead Data arsenal and audience segmentation across brands
- Support integrated media
- Drive digital media innovation
- Lead the digital strategy for B2C ecommerce
- You will report directly to Regional MKT Director and work with internal vendors (Global & local media, Marketing team, B2C ecommerce, CMI, IT, global team) and external vendors (Agency partners; Ad tech & data vendors; Media platforms; i.e. Facebook, Google,etc)
To succeed in the role, you must have experience with social media channels; Facebook, GoogleAdwords, Youtube, Instagram.
- Min. of three to five years of digital media relevant experience; a strong background in in programmatic, integrated marketing communications and digital planning/buying is essential for this role
- Experience using digital marketing technologies/software to include one or more of the following: DSP,DMP, CDP, bid management, Google 360 Analytics or other digital marketing platforms
- Fluent in English
This international consumer goods company needs no introduction and is the leader in its field of expertise.
If you continuously try to improve and push yourself to deliver better results, this role is well suited for you. Great career progression opportunities await the right person in this exciting job.
Apply today or call me to discuss this new opportunity.