Head of Digital & CRM
Salary VND130,000,000 - VND150,000,000 per month
Location Ho Chi Minh CityFULL_TIME
Consultant Linh Do
Date posted 30 September 20192019-10-21 2019-11-29 fmcg Ho Chi Minh City Ho Chi Minh City VN VND 130000000 150000000 150000000 MONTH Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
A very exciting Head of Digital & CRM job opportunity from an international FMCG company is just available. Reporting directly to Marketing Director (Expat) and being responsible for huge market share contribution; this is a role for a Head of Digital & CRM who is a leader in their field.
About the Head of Digital & CRM Role:
The Head of Digital & CRM will be the one who work closely with the Marketing Director to set direction for overall digital strategy and vision, as well as projects specifically. You also have to manage and supervise the team, agencies and relevant stakeholders to deliver the projects.
- Set the vision and drive the agenda for the taking company's products ahead to the next level of digital expertise
- Setup, run and optimise the data driven marketing model with key thrusts around: Drive 1st Party Acquisition, Build CRM, Data driven media, etc.
- Leverage 1P, 2P & 3P Data in paid media to develop the segments with consumer journey, develop use case and implement in marketing campaigns and ecommerce programs
- Drive ecommerce campaigns to drive traffic & revenue across platforms
- Build Digital Capability for the team
To succeed in the role, you must have the ability to manage communication with brand teams/ business units and technical teams/production unit.
- Eight -10 years of in-depth understanding & experience of digital marketing ecosystem
- Knowledge in digital production. Strong communication skill with cross function teams and multinational teams
The company has people and ethos to act with speed, innovation, enterprise and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.
If you want to take your career to the next level, this is the role for you.
If you would like to apply for this role or find out more, please contact Linh Do on +84 28 3520 7931 or email to firstname.lastname@example.org