Digital Marketing Manager
Location Ho Chi Minh CityFULL_TIME
Consultant Hai Le
Date posted 07 July 2022ho-chi-minh-city marketing/digital-marketing 2022-07-14 2022-09-05 marketing Ho Chi Minh City Ho Chi Minh City VN Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Digital Marketing Manager job has arisen in a leading firm in Ho Chi Minh City Vietnam.
About the Digital Marketing Manager Role:
In this critical role, you will be leading the digital strategy for this multinational well-known brand end-to-end including everything related to digital marketing and E-commerce Strategy, with an omnichannel approach.
- Integrated Media Planning
- Align media briefs and objectives with brand team to ensure they are in accordance with brand plans approvals
- Interface with media agency and brand team to ensure proper follow up in media flowcharts, quality of planning and buying
- Follow up for adjusted the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)
- Evaluate booking plan across channels: TV – Digital – Mobile – OOH - Print
- Data Driven Marketing
- Build up data strategy full scale from collection to activation & enrichment
- Lead data arsenal/ segmentation across functions from local & global
- Develop & pilot iDDM approach for potential brand campaigns
- Define modern consumer journey & map with data for better conversion
- Initiate thru-the-line consumer journeys with AWO test – learn – reapply spirit
- Master global tool/ system (DCM/ MOAT/ ADOBE/ Lumina/ Dashboard/ GMP) for on time optimisation
- Digital eco-system
- Drive digital transformation across our paid – own – earn channel into 1 holistic ecosystem with clear roles for each platform
- Build up flawless consumer journey across digital platforms & close the deal with consumers
- Formulate digital marketing strategy and road map to deliver tangible commercial value against company-wide business targets
- Maximise digital effectiveness by proactive proposing customised channel mix based on brand objectives
- Optimisation – Measurement – Innovation seeking:
- Measure iDDM impact cross channels
- Build up report analysis structure to keep track on media KPI
- Building up and maintain the strategic partnership with media partners/suppliers
- Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovation for our brands
To succeed in this role, you must have good communication skills in English.
- Four to five years experience in media/communication
- Strong expertise in performance & data driven planning
- Having experience in mar-tech is preferred
- Use to work in media agency
- Good – presentation skills & influence skills
- Good – management skills
- Logic thinking & problem solving skill
- Willing to work under pressure
- Detail oriented
This company is offering a unique opportunity of growth, developing one of the most dynamic markets in SE Asia with a huge support by a solid and experienced team within the business.
If you are looking to a step up in your career and get into an opportunity with a tremendous growth potential, this is the role for you.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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