Channel and Content Specialist

One of the biggest pharmaceutical companies is looking for a Channel & Content Specialist. In this job, you will base in HCMC and report directly to Digital Head.

About the Channel & Content Specialist Role:

Acts as an advisor to markets on how to design, produce and distribute content for different channels. You will build capabilities among marketers to create omni-channel content creation skills.

Key Responsibilities:

• Works with CBLs, CX and other commercial roles to develop holistic omni-channel strategic plan for market
• Provides personalised and tailored support and guidance on local execution to content creators and brand teams
• Provides a consistent approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g., ‒Channel support, analytics and utilisation of SEO/SEM‒Content format and delivery to meet local customer needs
• Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan
• Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
• Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
• Audits content proposal and provide recommendations on how to make content omni-channel adapted
• Develops omni-channel best-practices & training and actively brings to them to markets in collaboration with global and regional functions
• Develops training to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D

To succeed in this role, you must have good command of English.

Key Requirements:

• Strong experience as manager or coordinator in similar positions such as: Omni channel marketing, Digital content strategy, digital marketing campaigns and portals development
• Influence without authority
• Teamwork skills are a must
• Background: Degree on Administration, Marketing or similar

This leading company has an outstanding international reputation in its field. This well-recognised brand offers a great working environment.

If you are driven, determined and want to take the next step in your career, this is the role for you.

Apply today or call me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.