Head of E-Commerce

An exciting opportunity of Head of E-Commerce for an international FMCG company is available in Ho Chi Minh city.

About the Head of E-Commerce Role:

Responsible for driving sales and executing the E-Commerce strategy aligned with the overall business goals and marketing strategies in the market. Ensure brands lead in all aspects along the digital path to purchase to drive demand. Partner with local as well as commercial, brand marketing, and shopper insight teams and agencies to develop and deliver integrated joint business plans for E-Commerce in the market.

Key Responsibilities:

• Lead and implement the local market E-Commerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant E-Commerce channels in the market. Ensure that ANI is over indexed in the E-Commerce channels as compared to relevant retail market shares. Manage budget, operational cost and agency/partner investments for all E-Commerce related activities.
• Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online. Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
• Align Customer and Brand strategies/objectives to identify key business opportunities. Ensure E-Commerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning. Identify opportunities based on a strong understanding of their strategies and shoppers.
• Drive alignment of ANI and e-retailer strategies and objectives in the Category. Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level.
• Sync with overall ANI PA E-Commerce strategy & recommend further collaboration initiatives across the region. Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment.
• Acquire: Activate “Buy Now” within digital shopper programming, media and merchandising integration.
• Connect: Ensure product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic/enhanced content on targeted sites.
• Convert: Deliver against the 4Ps in E-Commerce, generating multi-item/category solutions.
• Retain: Work with the CRM team to Leverage both brand and retailer CRM assets (inc. telemarketing and/or SMS) to drive our business.
• Track and analyse each program effectiveness and ROI.
• Put in place an effective system to track sales, share and operational costs through E-Commerce. Leverage the data captured from the E-Commerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.
• Identify and share best practice across the local market counterparts as well as across the area. Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space

To succeed in this role, you must have good communication skills in English.

Key Requirements:

• Bachelor
• Preferably in Economics or Commercial
• Minimum eight years experience in Sales, Marketing, Digital, or E-Commerce (Client side or retailer) role in the FMCG or CPG industry
• Working experience with and leading cross-functional teams
• Knowledge of E-Commerce business model, retail sales, brand management or shopper marketing
• Analytical & data mining skills
• Influential ability
• Communication skills
• Analytical skills
• Negotiation skills
• Problem solving skills
• Creativity and innovation
• Integrity
• Flexibility
• Result driven
• Good command of English
• MS Office

This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.

If you are driven and looking for a new challenge, this is the role for you.

Apply today.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.