Country Marketing Head
Salary VND60000000 - VND150000000 per month
Location Ho Chi Minh City
Consultant Maya Nguyen
Date posted 30 November 2016
A rapidly expanding consumer service provider is looking for a talented Country Marketing Head in Ho Chi Minh City to take on this exciting role. You will lead a big team and be responsible for all operations-related functions.
About the Country Marketing Head Role:
Reporting to the Country Manager and overseas Directors, you will be responsible for planning and formulating the country marketing plan, as well as budget management and target tracking.
- Be responsible in designing marketing strategies independently that includes market and competitive analysis, customer segment selection and penetration plans in the manner that support consistent business growth and enhance brand equity
- Work with the digital marketing team (regional and local) to develop innovative, creative campaigns (on PPC, social media and mobile channels) and maximise optimisation of these channels via analytics
- Work closely with the regional brand marketing team to make the brand’s positioning, value proposition and messaging are relevant for Vietnamese across all consumer touch points
- Provide leadership guidance to a team of 20 to deliver exceptionally high quality marketing. Guide each team member through their personal growth, skills development and career progression in the company
- Manage Vietnam’s marketing budget and own quarterly KPIs for both campaigns and business results
To succeed in this Country Marketing Head role, you are accountable for demand generation across all business units and will have to work closely with business leads for alignment on marketing. Successful applicant will take on leadership role and manage a cross functional team of 20 marketers, including PR, digital, social media, partnerships and market research.
- Minimum 8 years of relevant marketing experience, both on strategic planning and execution
- Good knowledge of how and when to leverage different marketing channels from ATL to direct response and brand activation.
- Excellent knowledge of the Vietnam market, deep understanding of consumer insights and media landscape
- Results oriented and data driven, resourceful and creative with entrepreneur mindset
- Fluent in both Vietnamese and English
This organisation drives business results in a dynamic, fun and fast pace with strong commitment to bring the best values of products to consumers. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting job.
Apply today or call me to discuss this new opportunity.