An exciting job opportunity of a Regional Marketing Head for a SaaS company in Edutech industry has arisen in Ho Chi Minh City.

About the Regional Marketing Head Role:

Our client is a fast-growing SaaS company in the EduTech space, operating mainly in Singapore, Vietnam, and Malaysia. As the Regional Marketing Lead, you will be responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer acquisition across Singapore, Vietnam, and Malaysia.

Working closely with the respective country’s commercial leads, you will play a critical role in building our brand presence and ensuring marketing success in the region. This is an excellent opportunity for a dynamic, and hands-on marketing leader who is passionate about Edutech and thrives in a fast-paced, results-driven environment.

Key Responsibilities:

• Develop and execute regional marketing plans aligned with the company's overall marketing strategy and objectives
• Drive brand awareness and establish the company as a thought leader in the Edutech industry
• Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with target audiences
• Conduct market research and analysis to identify market trends, customer insights, and competitive intelligence.
• Manage digital marketing channels, including website, social media, email marketing, and content marketing, to drive engagement and lead generation
• Oversee the planning and execution of regional events, conferences, and webinars to enhance brand visibility and generate qualified leads
• Work closely with the sales team to align marketing activities with sales objectives and support lead conversion.
• Track, analyse, and report on marketing campaign performance, providing actionable insights and recommendations for optimisation
• Manage relationships with external vendors, agencies, and partners to enhance marketing effectiveness and maximise ROI
• Stay up-to-date with industry trends, emerging marketing technologies, and best practices to drive innovation and continuous improvement

To succeed in the role, you should have a strong understanding about Marketing and SaaS/Edutech.

Key Requirements:

• Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus. Proficient in Vietnamese
• Five to eight years in technology marketing roles across all 360 aspects, preferably with regional marketing experience across Southeast Asia
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Analytical mindset with the ability to track, analyse, and interpret marketing performance data
• Experience in the Edutech or related industries is a plus
• Strong project management skills with the ability to manage multiple initiatives and stakeholders
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence key stakeholders
• Self-driven, hands-on, and proactive with a strong sense of ownership and a passion for driving results
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

This leading multinational firm has an outstanding international reputation in SAAS and strong presence in the region.

If you are driven and want to take a new step in your career, this is the role for you.

If you have questions, please email Emmanuel.LHenoret@robertwalters.com.vn or connect with me on LinkedIn:https://www.linkedin.com/in/emmanuel-lhenoret/ . Full information can be provided upon request.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.