Marketing Manager (B2B | North America)

We're hiring a Marketing Manager to lead strategic initiatives and drive brand awareness and lead generation in the North American market.

Key Responsibilities

Marketing Strategy & Execution

• Build and execute full-funnel B2B marketing strategies, tailored to North America.

• Analyze market trends, buyer behavior, and competitors to shape actionable marketing plans.

• Develop brand-aligned content pillars and creative guidelines to ensure consistency.

• Collaborate with designers and content creators to roll out impactful campaigns across digital channels.

Team Leadership

• Lead and mentor a diverse in-house marketing team (content, SEO, design).

• Set clear KPIs, manage performance, and support individual growth and project delivery.

• Foster a collaborative culture and ensure alignment across creative and analytical functions.

Cross-Functional Partnership

• Work closely with executive leadership to translate business goals into actionable marketing initiatives.

• Act as a strategic advisor internally, uncovering opportunities for growth through marketing insight.

Performance & Optimization

• Monitor key metrics and analyze campaign performance to optimize ROI.

• Use data to iterate and improve campaigns based on real-time market feedback.

Requirements

• 5+ years of B2B marketing experience, with 2+ years leading a team.

• Mandatory: Experience in targeting North American audiences.

• Experience in tech consulting, software development services, or other high-value/long-sales-cycle industries is highly preferred.

• Strategic mindset with a proven track record of aligning marketing with business growth.

• Excellent communication and stakeholder management skills.

• Experience in working with international or cross-cultural teams is a plus.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.