Senior Brand Manager
Salary VND80,000,000 - VND90,000,000 per annum
Consultant Khanh Linh Tran
Date posted 24 July 20192019-07-24 2019-09-22 fmcg Vietnam VN VND 80000000 90000000 90000000 YEAR Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
A global company selling fast-moving consumer goods is currently looking for a Senior Brand Manager who will be responsible for the health and performance of brand in the local market.
About the Senior Brand Manager Role:
Reporting directly to Asean Marketing Director, you will manage one Assistant Brand Manager and marketing plan, strategy for SEA markets.
- Defines the midterm (3 years) brand’s vision & strategy for ASEAN with the Asean Marketing Director
- Defines the different clusters of countries to identify strategic and operational synergies
- In charge of innovation & renovation projects
- Identify, qualify & prioritise the needs with the countries
- Develops equity communication briefs on his/her perimeter & ensures the follow-up with a partner country
- Supervises the developments of local mix (products, prices, formats)
- Coordinates and prioritises the ‘ Learning agendas’ (consumer surveys / trend / competition) for ASEAN
- In charge of the Asean Exploration to define a strategy by cluster and to lead the marketing community
To succeed in the role, you must have experience in FMCG international companies.
- Eight to 10 years' experience in marketing: strong marketing skills including consumer insights, consumer research, concept development, brand development and marketing mix management
- Product culture: strong interest in product, product development , manufacturing issues and R&D (in order to be able to understand and shape the views with R&D)
- A significant experience with an International scope required (ideally an experience abroad is a real plus)
- A knowledge of the market she/he will be in charge for exploration is a plus
This leading FMCG company needs no introduction and is regarded as the leader in its field of expertise.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting job.
Apply today or call me to discuss this new opportunity.