Chief Marketing Officer - Fintech (confidential)
Location Ho Chi Minh CityFULL_TIME
Consultant LanAnh Nguyen
Date posted 03 February 2023ho-chi-minh-city marketing/product-brand-marketing 2023-02-16 2023-04-04 professional-services Ho Chi Minh City Ho Chi Minh City VN Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
An exciting Chief Marketing Officer job has arisen in a leading fintech firm in Ho Chi Minh City.
About the Chief Marketing Officer Role:
This is a critical role, you will responsible for leading, building go-to marketing strategy for a fin-tech start-up and supervising all marketing activities to ensure they can operate sufficiently. The CMO is a key stakeholder in charge of running online marketing campaigns and implementing frameworks for building the brand of the mobile application.
- Build and manage the marketing team for the development & implementation of the organisational marketing plans to maximise sales, popularise brands as well as enhance customer's satisfaction
- Monitor the marketing projects & campaigns and action plans implementation for full cycle of products from initiation to result in evaluation
- Cooperate with other divisions to contribute ideas to new products development projects to ensure they can penetrate successfully the market
- Follow up on the other competitor's marketing campaigns as well as update the market trends to support the company’s product improvement as well as create new superior marketing campaigns
- Lead new and creative growth strategies via digital-based channels
- Plan the creative solutions as per the annual marketing plan
- Develop and execute marketing communications in line with core marketing and business plans to drive traffic, and profitable sales, and engage the target customer with the brand
- Oversee and direct investor relations activities upon the direction of the CEO & engage directly with key investor groups as needed
- Identify and source partnership opportunities with new partners and keep a great ongoing relationship with current partners
- Perform other tasks assigned by upper management
To succeed in this role, you must have good command of English.
- 10 years of experience in marketing with at least seven years at management level in e-commerce, fintech, financial services
- Strong verbal, written and listening communication skills in English
- Proven success in project coordination and/or management, communication, and presentation, relationship building, proactive problem solving, strategic & creative mindset. Experience in planning and implementing marketing for on-demand products
- Good people-management skills
- Solid communicator (internally/externally)
- P&L and operational leadership
This leading financial services company has an outstanding international reputation in its field. This well-recognised brand offers a great working environment.
If you are driven, determined and want to take the next step in your career, this Chief Marketing Officer is the role for you.
If you are looking to a step up in your career and get into an opportunity with tremendous growth potential, apply now to email@example.com.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
Get in touch
+84 28 3520 7931
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