ho-chi-minh-citymarketing/product-brand-marketing2023-08-142023-10-13pharmaceuticalsHo Chi Minh CityHo Chi Minh CityVNRobert Waltershttps://www.robertwalters.com.vnhttps://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.pngtrue
An exciting Group Brand Manager job has arisen in a leading pharmaceutical firm in Ho Chi Minh City Vietnam.
About the Group Brand Manager Role:
In this role, you will manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes. You will also building and management P&L of brands/therapeutic area aligned with company objectives.
Deploy strategies to achieve product objectives and outcomes (business’s performance, P&L, new launch excellence)
Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals
Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment)
Manage and work with external vendors to create personalised marketing campaigns through Omni-channels
Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation
Effectively manage KOLs : engage and leverage KOLs insight and support for brand strategies
Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives
Optimise digital resources and capabilities to maximise customer engagement especially through Omnichannel solution
Effectively manage project scope, budgets, timelines, and deliverables for assigned projects
Deliver other task/ cross-functional projects assigned by the company
Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies
Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle
Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
Prioritises customer needs; designs and articulates the value proposition; designs and launches services reflecting improvements in the customer journey
Prepares and executes customer sequence activities and executes campaigns across channels
Deploys and tracks the content calendar, measuring success and suggesting data-driven improvements to outperform peers
Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
Conducts robust budget planning and operational financial management
Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
To succeed in this role, you must have good communication skills in English.
Bachelor’s Degree of Pharmacy or Medicine
Scientific background or affinity for scientific information
More than three years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign
Proven leadership skills ability to connect and collaborate across matrix organisations
Strong organisational and interpersonal skills, with proven project management experience (complex projects) to drive performance
Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
Experience and effectiveness in the presentation of marketing messages
Strong attention to detail
Acts with a sense of accountability and urgency
A flexible, team orientated attitude, willing to contribute own skills to deliver the company priority projects
This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are driven and looking for a new challenge, this is the role for you.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.