An exciting job opportunity of a Group Marketing Manager for a nightlife, food & beverage, and retail group has arisen in Ho Chi Minh City.

About the Group Marketing Manager Role:

We are looking for a highly motivated and strategic Group Marketing Manager to oversee the marketing activities for a nightlife, food & beverage, and retail brands' group in Ho Chi Minh City. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, building brand awareness, and driving customer engagement and loyalty across all our venues.

Key Responsibilities:

• Develop and execute marketing strategies that align with the overall business objectives of the group
• Oversee and maintain consistent branding and messaging across all venues, ensuring they resonate with the target audience
• Manage and mentor a team of marketing professionals, providing guidance and support in executing marketing campaigns effectively
• Lead digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and online advertising to drive online and offline traffic
• Develop compelling and engaging content for various platforms, including websites, social media, email, and print materials
• Implement customer engagement strategies to enhance loyalty, including loyalty programs, CRM, and customer feedback initiatives
• Plan and execute promotional events, launches, and special promotions to drive footfall and sales
• Conduct market research and competitor analysis to identify trends, opportunities, and threats in the nightlife, F&B, and retail sectors
• Manage the marketing budget efficiently and ensure maximum return on investment (ROI) for marketing campaigns
• Collaborate with cross-functional teams, including operations, sales, and finance, to ensure marketing efforts are aligned with business goals

To succeed in the role, you should have a strong understanding about marketing and retail.

Key Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Five years of experience in marketing, with at least two years in a managerial or leadership role
• Proven track record of developing and implementing successful marketing strategies
• Strong understanding of the nightlife, F&B, and retail industries in Ho Chi Minh City
• Excellent leadership and team management skills
• Proficient in digital marketing techniques and tools
• Creative thinker with strong problem-solving abilities
• Excellent communication and interpersonal skills
• Fluent in English and Vietnamese

This leading multinational firm has an outstanding international reputation in F&B and strong presence in Vietnam.

If you are driven and want to take a new step in your career, this is the role for you.

If you have questions, please email Emmanuel.LHenoret@robertwalters.com.vn or connect with me on LinkedIn:https://www.linkedin.com/in/emmanuel-lhenoret/ . Full information can be provided upon request.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.