An exciting Brand Manager job has arisen in a leading pharmaceutical firm in Ho Chi Minh City Vietnam.

About the Brand Manager Role:

In this role, you will manage the brand/therapeutic area: proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks, localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.

Key Responsibilities:

• Deploy strategies to achieve product objectives and outcomes (business’s performance, P&L, new launch excellence)
• Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals
• Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment)
• Manage and work with external vendors to create personalised marketing campaigns through Omni-channels
• Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation
• Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
• Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives
• Optimise digital resources and capabilities to maximise customer engagement especially through Omnichannel solution
• Effectively manage project scope, budgets, timelines, and deliverables for assigned projects
• Deliver other task/ cross-functional projects assigned by the company
• Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies
• Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle
• Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
• Prioritises customer needs; designs and articulates the value proposition; designs and launches services reflecting improvements in the customer journey
• Prepares and executes customer sequence activities and executes campaigns across channels
• Deploys and tracks the content calendar, measuring success and suggesting data-driven improvements to outperform peers
• Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
• Conducts robust budget planning and operational financial management
• Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
• Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams

To succeed in this role, you must have good communication skills in English.

Key Requirements:

• Bachelor’s Degree of Pharmacy or Medicine, MBA is a plus, over five years experience in pharmaceutical brand management with good track
• Scientific background or affinity for scientific information
• More than three years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign
• Proven leadership skills ability to connect and collaborate across matrix organisations
• Strong organisational and interpersonal skills, with proven project management experience (complex projects) to drive performance
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
• Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• Experience and effectiveness in the presentation of marketing messages
• Strong attention to detail
• Acts with a sense of accountability and urgency
• A flexible, team orientated attitude, willing to contribute own skills to deliver the company priority projects

This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.

If you are driven and looking for a new challenge, this is the role for you.

Apply today.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.