ho-chi-minh-citymarketing/product-brand-marketing2023-10-302023-12-29pharmaceuticalsHo Chi Minh CityHo Chi Minh CityVNRobert Waltershttps://www.robertwalters.com.vnhttps://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.pngtrue
An exciting Product Manager job has arisen in a leading firm in Ho Chi Minh City Vietnam.
About Product Manager Role:
To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for oncology products.
Play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements
Monitor the brands proactive approach towards the hospitals
To lead in new product launches
Optimise pricing based on market price dynamics; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies
Ensure that marketing strategies and tactical activities are developed and implemented to improve market performance
Facilitate implementation of market intelligence strategies; gather, validate and analyse competitive market information; set parameters and direct execution of market research
Classify HCPs and build visiting plan to deliver communication plan, marketing activities to achieve goal of assigned products
Build up and maintain business relationships with target customers, pharma industry leaders
Develop advertising, promotion and communication campaigns
Prepare promotional materials and field force tools such as brochure, leaflet, banner, stand, gimmicks, communication plan for assigned products and provide to relevant KOLs, HCPs
Coordinate to other departments as well as Regional marketing department to conduct and implement approved marketing plan
Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives
Work with X-functional team to build up integrated brand plan of assigned product portfolio that defines the relevant market environment and strategic marketing direction; manage the approved marketing budget to achieve the objective
Coordinate to Field Force Department to prepare monthly, quarterly & yearly sales forecast of the assigned brands and implement the various marketing activities to drive attainment the sales target within approved marketing budget
Budget control - on going analysis and follow up of marketing budget of the assigned products
Regularly review and update on new laws, circulars, compliance requirement regarding to healthcare alliance
Cooperate with other departments (Government Affairs, Regular Affairs, and Field Force,….) and play the strategic role for listing as well as hospital tender and centralise tender approach
Cooperate with MA, Commercial Excellence to plan and implement training program to keep up date on product information as well as new developments regarding the company or competitor products to field force
Cooperate to Regional Marketing team to plan/strategy/implement regional marketing project
To succeed in this role, you must have good communication skills in English.
Bachelor of degree in Marketing/ Science or relevant fields
Pharmacy Science degree would be an advantage
At least three years experiences in product management/marketing with global pharmaceutical company
Having good understanding of Vietnam pharma business, government hospitals tender process, MOH healthcare insurance system
Having strong networking/ connection with key opinion leaders in oncology in Vietnam is an advantage
Fluent spoken and written in English as well as Vietnamese
Ability to work independently under high pressure
Good communication skills, negotiation and presentation skills, persuasive skills
This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are driven and looking for a new challenge, this is the role for you.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
An exciting Group Brand Manager job has become available at one of the multinational pharmaceutical firms, based in HCMC. Reporting directly to Business Unit Head, this is the role for the person who is a leader in their field.