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Senior Brand Manager - Respiratory

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This role is pivotal in the product planning and execution throughout the product lifecycle, including gathering and prioritising product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

The successful candidate will have a strong understanding of market dynamics, competition, products, disease states, therapeutic area, and current research.

  • Responsible for managing marketing, advertising and promotional activities
  • Monitor and manage marketing activities within budgeted constraints
  • Develop annual brand plan

What you'll do:

As a Senior Brand Manager, you will play a crucial role in shaping the company's future in the pharmaceutical industry. Your primary responsibility will be to manage the entire product lifecycle from conception to launch. You will work closely with various teams such as sales, marketing and other support functions to ensure that revenue and customer satisfaction goals are met. You will also be responsible for monitoring marketing activities within budgeted constraints while understanding the fundamental aspects of financial performance. Your ability to understand market research design and its implications for the therapeutic area will be key in this role.

  • Manage marketing, advertising and promotional activities of the product to achieve business objectives
  • Monitor marketing activities within budgeted constraints and understand financial performance
  • Understand market research design and implications for the therapeutic area
  • Translate product, brand, customer, consumer, and competitive information into marketing plans
  • Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research
  • Develop annual brand plan which includes marketing objectives, strategies, advertising and promotion
  • Prepare budgets, reports and forecasts in a timely manner
  • Review complaints and suggestions relating to assigned products and develop action plans to address them

What you bring:

The ideal candidate for the Senior Brand Manager position brings a wealth of experience from the pharmaceutical industry. With at least 5-6 years of related marketing experience under your belt, you have honed your skills in managing brands through development and deployment of brand strategy and tactics. Your university degree in Pharmacy, Science, Marketing or Business has equipped you with good knowledge in marketing principles. Your efficient communication and presentation skills enable you to effectively collaborate with internal stakeholders.

  • Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry
  • University degree preferably in Pharmacy, Science, Marketing or Business
  • Good knowledge in marketing principles
  • Efficient communication and presentation skill
  • Proven experience in managing brands through development and deployment of brand strategy and tactics
  • Ability to translate insight from data analysis and marketing understanding into actionable plans

What sets this company apart:

Our client is a global leader in the pharmaceutical industry known for their commitment to innovation and excellence. They offer a dynamic and supportive work environment where employees are encouraged to grow and succeed. They believe in fostering a culture of collaboration and respect, where every team member's contribution is valued.

What's next:

Ready to take the next step in your career? Apply now!

Apply today by clicking on the link!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Pharmaceuticals

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Ho Chi Minh City

Job Reference: 3SAJIJ-97DF725F

Date posted: 30 October 2024

Consultant: Nu Phan (Nuna)

Phone number: +84 28 3520 7906

nu.phan@robertwalters.com.vn

Nu Phan (Nuna)

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