- Brand Strategy: Develop and execute brand strategies aligned with overall business objectives, collaborating with the marketing director and other relevant departments to achieve commercial goals
- Strategic Planning: Conduct thorough research and analysis to understand customer behaviour, market trends, competitor activities, and retailer perspectives. Provide strategic insights to support brand strategies
- Brand Planning: Manage brand identity consistency across all communication and marketing materials, and engage with counterparts for knowledge sharing
- Brand Positioning: Define target audience segmentation for each product and recommend optimal touch points, channels, and activities to drive customer conversion
- Brand Reputation: Enhance thought leadership through original content creation and participation in industry events
- 360 Marketing Plans: Develop and execute brand campaigns and initiatives within budget and timeline constraints, collaborating with agencies and cross-functional teams
- Medical Unique Selling Points (USPs): Emphasise and maintain the medical assets of relevant brands in communication and marketing efforts
- Budget Management: Efficiently allocate resources from the annual brand budget to support marketing objectives
- Performance Analysis: Monitor campaign effectiveness and adjust strategies as needed to achieve business goals, providing regular performance reports and actionable recommendations
- Project Management: Provide comprehensive briefings for marketing department specialists and ensure cohesive execution to meet brand objectives
- Team Management: Supervise project managers to ensure adherence to expectations and timely delivery from internal and external teams
- Digital Direction: Collaborate closely with the digital team to oversee and analyse brand activities on social and digital platforms
- Directly report to the Marketing Director and adhere to their directions and plans.
- Fully responsible for planning and executing integrated marketing strategies, with approval required from the Marketing Director.
- Provide regular updates and reports to the Marketing Director for approval and alignment.
- Manage the brand team, providing direction and ensuring alignment with strategic goals.
- Collaborate independently with all marketing teams and other departments, involving the Marketing Director for approvals and alignments when necessary.
What you bring:
To succeed in this Brand Manager role, you must possess excellent communication skills, strong interpersonal skills to build effective working relationships with stakeholders at all levels.
- Minimum of three to fiveyears of experience in healthcare or personal care
- Strong analytical and strategic thinking skills, with a demonstrated ability to translate product/portfolio strategy into actionable plans to achieve business objectives
- Proven leadership abilities, with a track record of effectively leading teams, collaborating, and influencing without formal authority
- Exceptional written and oral communication skills, demonstrating the ability to provide clarity in complex situations
What sets the company apart:
This reputable company believes in investing and developing their people for the next generations. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.
What’s next:
Ready to elevate your career? Don’t miss out on this thrilling opportunity!
Apply today by clicking on the link!
