Our client, a leading organisation in the healthcare sector, is seeking an experienced Product Manager to join their dynamic team. This role presents a unique opportunity to shape brand and channel strategies, conduct market studies, and build strong relationships with Key Opinion Leaders (KOLs).
What you'll do:
As the Product Manager, you will be at the forefront of shaping our client's diverse product portfolio. Your deep understanding of the market will empower you to conduct insightful studies, define strategies, and set up effective marketing plans. You will ensure these plans are well comprehended by the market development team prior to implementation. Your ability to optimize portfolio plans, manage launches, and control A&P usage will be crucial in achieving company objectives. Moreover, your interpersonal skills will be key in building and managing relationships with Key Opinion Leaders (KOLs), ensuring our client remains a preferred partner.
- Conduct regular market studies and U&A studies
- Define brand and channel strategy including both ETC and CHC channels
- Set up an effective marketing plan for in charged products based on Brand strategy & Customer-centric experience
- Ensure that Marketing plan is well understood and accepted by market development before implementation
- Optimize portfolio plans, launch plans, manage using A&P in control and achieve company objective within time approved
- Build and manage KOLs-Key Opinion Leader, build strong relationships with HCP relation to product Marketed by Hyphens and ensure Hyphens is a preferred partner
What you bring:
The ideal candidate for this Product Manager role brings a wealth of experience in product management within the ENT field. Your deep understanding of consumer habits will aid you in conducting insightful market studies. You have a proven track record of defining brand strategies across both ETC and CHC channels, and setting up effective marketing plans based on these strategies. Your ability to ensure these plans are well understood by market development teams is crucial. You have experience in optimizing portfolio plans, managing launches, and controlling A&P usage to achieve company objectives. Lastly, your strong interpersonal skills have enabled you to build and manage relationships with Key Opinion Leaders (KOLs), making you an invaluable asset to any team.
- Good product knowledge, pathology and consumer habits relating to ENT field
- Experience in defining brand and channel strategy including both ETC and CHC channels
- Proven track record of setting up effective marketing plans based on Brand strategy & Customer-centric experience
- Ability to ensure that Marketing plan is well understood and accepted by market development before implementation
- Experience in optimizing portfolio plans, launch plans, managing using A&P in control and achieving company objective within time approved
- Experience in building and managing KOLs-Key Opinion Leader, building strong relationships with HCP relation to product Marketed by Hyphens
What sets this company apart:
Our client is a leading organisation in the healthcare sector, known for its commitment to innovation and excellence. They offer a dynamic work environment where every member of the team is valued for their contributions. The company prides itself on its customer-centric approach, ensuring that all products meet the highest standards of quality and efficacy. This is an excellent opportunity to join a company that values professional growth and provides ample opportunities for career advancement.
What's next:
Ready to take the next step in your career? Apply now!
Apply today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
