Marketing Manager - Aesthetic

A leading organisation in the medical aesthetic product sector is seeking a Marketing Manager to join their team in Ho Chi Minh.

This role offers you the opportunity to shape and execute impactful marketing strategies that drive brand awareness and growth across Vietnam, with direct responsibility for key premium brands. You will lead a talented team, collaborate closely with sales and creative colleagues, and play a pivotal role in connecting consumers with innovative products. The company values flexibility, professional development, and a supportive environment where your expertise in digital marketing and consumer psychology will be highly appreciated. If you are passionate about making a difference in the medical aesthetics industry and thrive in an inclusive, collaborative setting, this is your chance to contribute meaningfully while advancing your career.

• Take ownership of high-profile brands within the medical aesthetics portfolio, ensuring their market presence is maximised through strategic campaigns and targeted messaging.
• Work alongside experienced professionals in sales and creative teams, fostering a culture of collaboration and shared success to achieve business goals.
• Enjoy flexible working opportunities and access to ongoing training, empowering you to grow professionally while delivering exceptional results for the organisation.

What you'll do:

As Marketing Manager based in Ho Chi Minh, you will be entrusted with driving the growth of premium medical aesthetic brands throughout Vietnam. Your day-to-day responsibilities will involve crafting compelling marketing strategies tailored to local consumer needs, leveraging your deep understanding of the dermatology sector. You will lead a dedicated team across multiple locations, ensuring seamless execution of omni-channel initiatives that connect target profiles with innovative products. By collaborating closely with sales, creative teams, and external partners, you will foster a cohesive brand message that resonates across all touchpoints. Your analytical skills will be crucial as you monitor campaign effectiveness, optimise tactics based on real-time data, and report findings to senior management. Success in this role requires a blend of creativity, empathy for consumer motivations, meticulous attention to detail in budget management, and a passion for nurturing strong stakeholder partnerships.

• Develop, lead, and execute comprehensive marketing strategies and campaigns that elevate brand visibility and drive consumer engagement across Vietnam.
• Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and valuable consumer insights within the dermatology and aesthetics sector.
• Collaborate with regional counterparts to exchange best practices on branding initiatives, ensuring alignment with global standards while adapting to local market nuances.
• Lead digital marketing efforts including social media management, content creation, email campaigns, and SEO strategies to optimise online presence and customer interaction.
• Monitor and analyse campaign performance using data-driven approaches, providing informed recommendations for continuous optimisation of marketing activities.
• Coordinate with external agencies and partners to deliver promotional events and activities that enhance brand recognition and foster stakeholder relationships.
• Oversee the development of high-quality marketing materials such as brochures, presentations, and digital assets that effectively communicate brand value propositions.
• Manage marketing expenses diligently to ensure all campaigns remain within budget while achieving desired outcomes.
• Stay up-to-date with market trends and competitor activity to refine product positioning and inform strategic decisions.
• Submit regular performance reports and market feedback to senior management, supporting transparency and informed decision-making.

What you bring:

The ideal candidate for the Marketing Manager role brings substantial experience from the medical aesthetics or related sectors. Your academic background equips you with foundational knowledge while your hands-on expertise allows you to navigate complex consumer markets confidently. You possess an agency-style approach to digital marketing—adept at managing social media platforms, creating engaging content, running email campaigns, and optimising SEO strategies. Your proficiency in design tools like Canva complements your analytical capabilities using platforms such as Google Analytics or CRM systems. Interpersonal skills are paramount; you excel at communicating ideas clearly while fostering collaborative relationships within cross-functional teams. A growth mindset enables you to transform obstacles into actionable solutions that benefit both the brand and its stakeholders. Your understanding of clinic dynamics coupled with business acumen ensures every initiative is strategically aligned for maximum impact. Above all else, your commitment to teamwork drives synergy across departments as you share knowledge generously.

• Bachelor’s degree in Marketing, Business or related field is required for this position.
• 3-5 years of proven experience in marketing within consumer derma/aesthetics or adjacent industries is essential.
• Extensive experience working with premium consumer segments including understanding positioning strategies, consumer psychology, and buying triggers.
• Agency background or mindset combined with strong proficiency in digital marketing techniques such as social media management and content strategy.
• Excellent communication skills paired with outstanding interpersonal abilities enable effective collaboration across teams.
• Proficiency in Canva for design tasks as well as familiarity with marketing analytics tools like Google Analytics or CRM systems is necessary.
• Ability to work both independently and collaboratively within a supportive environment that values teamwork.
• Demonstrated growth mindset evidenced by converting challenges into opportunities for positive outcomes.
• Understanding clinic stakeholder motivations along with a partnership-oriented approach enhances relationship building.
• Business acumen driven by ROI considerations ensures events and investments are profitable; methodological thinking supports detailed tracking.

What sets this company apart:

This organisation stands out as a leader in Vietnam’s medical aesthetic product sector due to its unwavering commitment to quality innovation and customer-centricity. Employees enjoy an inclusive workplace where collaboration is encouraged at every level—from cross-team projects to sharing best practices regionally. The company invests heavily in professional development through ongoing training opportunities designed to help staff stay ahead of industry trends. Flexible working arrangements support work-life balance while generous resources empower employees to deliver exceptional results without compromise. With a focus on nurturing talent internally and externally through meaningful partnerships with clinics and stakeholders alike—the company provides an environment where your contributions are valued deeply. Here you can expect supportive leadership that prioritises personal growth alongside organisational success; every team member plays an integral role in shaping the future of medical aesthetics across Vietnam.

What's next:

If you are ready to make a lasting impact in the medical aesthetics industry while advancing your career within a supportive team environment—this is your moment!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.