Market Insight Manager
Location Ho Chi Minh CityFULL_TIME
Consultant Nhi Tran
Date posted 30 November 2018 2018-11-302019-01-29 fmcg 235 Dong Khoi Street District 1 Ho Chi Minh City Robert Walters https://www.robertwalters.com.vn
A Market Insight Manager job has just arisen at one of the leading beverage companies, based in HCMC. This is a great opportunity for experienced professional who wants to lead that growth.
About the Market Insight Manager role:
You will play a key role in driving consumer researches to understand the market needs, and you will collaborate with both internal and external stakeholders in the development & execution of business-wide operational strategies.
• Own and drive the researches to understand the key shopper’s and retailer’s needs, behaviours and interactions that affect the business
• Be the performance management person for Trade Marketing by doing analysis, post-evaluation to find room to optimise activation opportunities
• Develop, implement and enforce POC segmentation with standard definitions across Vietnam
• Develop execution standard handbook with specific criteria by POC segmentation
• Set objectives and priorities with relation to the various channels and monitor the correct execution
To succeed in this role, you need to be highly analytical and commercial-driven with entrepreneurial mindset, drive and determination. You will also be a high-energy and resourceful self-starter with a can-do approach.
• Bachelor degree with major in business or Marketing is a plus. English speaking is a must (fluent both oral and written).
• Minimum four years in research/consulting/strategy or trade marketing/marketing experience. Preferred experience in a competitive Beverages or Consumer Goods
• Must have experience in leading large teams (10+ people desired)
• In-depth knowledge research, trade marketing & sales, channel dynamics and business development
This is an opportunity to get in a rapidly growing business. They drive business results in a dynamic and fast pace with strong commitment to bring the best values of products to consumers. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all add up to an awesome place to work.
If you are driven and want to take a new step in your career, this is the role for you.