Channel Activation Specialist (Marketing Manager)
Location Ho Chi Minh CityFULL_TIME
Consultant Hoa Luu
Date posted 15 September 2022ho-chi-minh-city marketing/trade-marketing 2022-09-15 2022-11-14 marketing Ho Chi Minh City Ho Chi Minh City VN Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
This leading company in lubricant is finding a talent for the position Channel Activation Specialist (Marketing Manager) focusing on Commercial Vehicle (CVO) and Heave Duty (HD).
About the Channel Activation Specialist Role:
The position includes managing the product portfolio and leading the execution of strategic offers/programs to enhance the volume, turnover, gross margin and market share in the commercial trucks & heavy duty.
- Lead the Commercial Vehicle (CVO) and Heavy Duty (HD) Power brand marketing planning in-country and lead country activation of all agreed marketing activities
- Manage existing CVO and HD channel offers
- Accountable for executing new offers and major strategic brand campaigns in market
- Agree market implementation plans for new offers with global CVO-HD marketing stakeholders and the PU marketing team
- Work with agencies to plan activation
- Manage internal relationships within the marketing function, such as Service & Maintenance, Brand and Communications, Hub Operations, Growth Unit and Pricing to enable successful implementation of offers. Look for synergies in CVO-HD activity across the PU
- Monitor success against KPIs to and ROI ensure marketing effectiveness and cost efficiency
- Act as focal point for understanding the customer segments, buyer journeys and integrated customer experience – be the “go to” expert for CVO-HD channels and products in the country
- Manage the Product portfolio to deliver near- and long-term growth targets consistent with global space/brand strategies
- Ensure full compliance to bp protocols including NPR, competition law, E&C, ASP management, P2P, brand identity guardrails, product rules of the game
- Manage merchandise and collateral for activations
To succeed in this role, you must have good communication skills in English.
- At least a university Degree/ Bachelor's Degree
- Good English proficiency
- Demonstrated experience in product and/or channel marketing (>5 years)
- Experience of working in global matrix organisations
- Strong marketing planning and project management skills – demonstrated through a history of successful execution
- Ability to successfully build enduring and productive relationships and work with cross functional teams
- Strong sector experience / understanding is an advantage
This leading company has an outstanding international reputation in its field. This well-recognised brand offers a great working environment.
If you are driven, determined and want to take the next step in your career, this is the role for you.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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