Trade Marketing Manager

TRADE MARKETING MANAGER Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: Marketing, Trade, Manager, FMCG, Retail, Strategy

Our client is seeking a Trade Marketing Manager to join their team in Ho Chi Minh City. This role offers an exciting opportunity to be accountable for all offline channels, translating brand strategy into channel strategy and managing the company's brand strategies to achieve targets. The successful candidate will have a deep understanding of category visions, shopper insights and brand strategy, and will use this knowledge to identify opportunities for business growth. This role requires a high level of commercial and business acumen, excellent communication skills, and the ability to work effectively in multi-cultural environments.

* Accountable for all offline channels
* Translate brand strategy into channel strategy
* Identify opportunities for business growth

What you'll do:

As a Trade Marketing Manager, your role will be pivotal in driving the success of our client's brand across various offline channels. You will be responsible for understanding the intricacies of market segmentation and translating these insights into effective channel strategies. Your ability to manage the company's brand strategies will directly impact the achievement of company targets. You will also coordinate with channel leads to develop growth strategies, ensuring that communication between marketing and shoppers is optimised. Your comprehensive understanding of category dynamics and trends will enable you to identify opportunities for sales target achievement. Furthermore, you will be tasked with developing annual budget plans that highlight channel priorities and focus areas. Monitoring and controlling channel activities, projects, and promotions within budget will also fall under your remit. Lastly, you will align direction and plan with cross-functional teams such as Medical/Marketing, Sales, Demand, and Finance.

* Understand category size, trend, market segmentation and translate these into channel strategies.
* Effectively manage the company's brand strategies to achieve targets.
* Coordinate with channel lead to develop growth strategies and implement customised channel communications.
* Maintain a complete understanding of category dynamics and trends.
* Develop annual budget plans indicating channel priority and focus.
* Monitor and control channel activities, projects and promotions within budget.
* Align direction and plan with cross-functional teams.

What you bring:

The ideal candidate for the Trade Marketing Manager position brings a wealth of experience from the FMCG market within retail. With a Bachelor's or Master's degree preferably in Business or Marketing, you are well-equipped with the necessary academic background. Your specialist knowledge extends to an intermediate or advanced level of Excel, PowerPoint, and other Microsoft Office applications. As a good team player who is results-oriented, you thrive in a fast-paced environment where multi-tasking is the norm. Your excellent communication skills enable you to engage effectively with numerous stakeholders, understanding their requirements and delivering effective services. You are highly independent and resourceful, able to navigate through challenges with ease. Fluency in English, both written and spoken, is essential for this role.

* Bachelor's/Master's degree (preferably in Business or Marketing)
* 3 - 5 years of experience in FMCG market within retail
* Specialist Knowledge: Intermediate to Advanced Level of Excel, PowerPoint, and other Microsoft Office applications
* Good team player and results-orientated
* Ability to work under pressure and multi-task
* Excellent communication skills with the ability to engage with numerous stakeholders
* Highly independent and resourceful
* Fluency in English, both written and spoken

What sets this company apart:

Our client is a leading player in the FMCG market, known for their commitment to quality and innovation. They offer a dynamic and inclusive work environment that values diversity and encourages professional growth. Their employees enjoy flexible working opportunities and generous pensions contributions, fostering a culture of work-life balance. With a strong focus on training opportunities, they ensure their teams are always equipped with the latest industry knowledge.

What's next:

Ready to take your career to the next level? Apply now!

Apply today by clicking on the link!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.