Trade Marketing Manager
TRADE MARKETING MANAGER Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: Trade Marketing, Sales Growth, Strategy Development, Team Leadership
Our client is seeking a dynamic and experienced Trade Marketing Manager to lead their team in Ho Chi Minh City. This role offers an exciting opportunity to develop and implement comprehensive trade marketing strategies, drive sales growth, and build strong relationships with key retail partners. The successful candidate will be responsible for enhancing brand visibility, managing the trade marketing budget, and leading a team of professionals towards achieving department goals. This is a fantastic opportunity for someone looking to make a significant impact within a global organisation.
* Lead the development and execution of trade marketing strategy
* Drive sales growth and enhance brand visibility
* Manage trade marketing budget and lead a team of professionals
What you'll do:
As the Trade Marketing Manager, you will play a crucial role in driving the company's success. Your primary responsibility will be to develop and implement a comprehensive trade marketing strategy that aligns with the company's overall business objectives. You will also be tasked with driving sales growth through various initiatives such as promotional activities and in-store activations. Additionally, you will manage the trade marketing budget effectively, ensuring optimal allocation of resources. Your role will also involve tracking and measuring the effectiveness of these activities, providing valuable insights and recommendations for improvement. Furthermore, you will ensure that products are effectively merchandised and promoted in retail outlets. Lastly, you will lead a team of professionals, providing them with training and mentorship to achieve department goals.
* Develop and execute a comprehensive trade marketing strategy aligned with overall business objectives
* Drive sales growth through promotional activities, in-store activations, and other trade marketing initiatives
* Effectively manage the trade marketing budget to ensure optimal allocation of resources
* Design pricing & promotion strategies to drive consistency across brand & channel
* Track and measure the effectiveness of trade marketing activities, providing insights and recommendations to improve performance
* Ensure that products are effectively merchandised and promoted in retail outlets
* Recruit, train, and mentor a team of trade marketing professionals to achieve department goals
What you bring:
As the ideal candidate for the Trade Marketing Manager position, you bring a wealth of experience and skills to the table. You have graduated from university with a degree preferably in Marketing, Science or Pharmacy, Food Science or Nutrition or another related scientific field. You are fluent in both spoken and written English and Vietnamese. You have extensive experience working with multi-functional teams and are proficient in Merchandising & Promotion Management. Your strong analytical skills, coupled with your experience in Project Management & Structured approach, make you an asset to any team. You also possess excellent interpersonal and communication skills, including experience in group presentation and public speaking. Lastly, you are highly computer literate, particularly in Microsoft Excel, Power point, Word.
* University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific field
* Fluent in both spoken and written English and Vietnamese
* Experience in planning with multi-functional teams
* Proficiency in Merchandising & Promotion Management
* Strong analytical skills with experience in Project Management & Structured approach
* Excellent interpersonal and communication skills including experience in group presentation and public speaking
* Highly computer literate in Microsoft Excel, Power point, Word
What sets this company apart:
Our client is a global leader in their industry, committed to providing high-quality products to consumers worldwide. They offer a supportive and inclusive work environment where every employee is valued and encouraged to reach their full potential. They believe in fostering a culture of continuous learning and development, offering numerous opportunities for professional growth. Their commitment to innovation and excellence sets them apart from their competitors.
What's next:
Ready to take the next step in your career? Don't miss out on this exciting opportunity!
Apply today by clicking on the link! We look forward to receiving your application.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job

Contract Type: FULL_TIME
Specialism: Marketing
Focus: Trade Marketing
Industry: Food
Salary: Attractive benefits
Workplace Type: On-site
Experience Level: Director
Location: Ho Chi Minh City
FULL_TIMEJob Reference: XNI6G4-D97A76A0
Date posted: 19 May 2025
Consultant: Trang Tran
ho-chi-minh-city marketing/trade-marketing 2025-05-29 2025-07-18 food Ho Chi Minh City Ho Chi Minh City VN Robert Walters https://www.robertwalters.com.vn https://www.robertwalters.com.vn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true