Trade Marketing Manager

This pivotal role offers you the chance to shape and execute trade-focused strategies that elevate brand presence, optimise point-of-sale impact, and drive sell-out across pharmacy and retail channels. You will collaborate closely with Sales, Marketing, Finance, and Distribution teams to ensure seamless implementation of commercial initiatives that align with both brand objectives and customer engagement strategies within a highly regulated environment. With exposure to high-impact projects and direct interaction with senior leadership, this position provides an exceptional platform for professional growth, skills development, and meaningful contribution to the expansion of consumer healthcare across Asia. The organisation values transparency, sustainability, social responsibility, and process agility—making it an ideal environment for those who thrive on collaboration, innovation, and making a tangible difference.

• Play a key role in shaping the future of consumer healthcare in Asia by developing and executing impactful trade marketing strategies across diverse pharmacy and retail channels.
• Benefit from direct exposure to senior leadership, involvement in region-wide growth initiatives, and opportunities to influence both established markets and new market entries.
• Join a supportive team culture that prioritises transparency, respect, skills development, customer satisfaction, and social as well as environmental responsibility.

What you'll do:

As a Trade Marketing Manager based in Ho Chi Minh City, you will be entrusted with driving the success of trade-focused initiatives that directly impact brand performance across multiple retail environments. Your day-to-day responsibilities will involve crafting strategic plans that enhance product visibility at every touchpoint—from pharmacies to wholesale outlets—while ensuring all activities are compliant with commercial policies. You will work collaboratively with cross-functional teams including Sales, Marketing, Finance, Distribution Partners, Regulatory Affairs, Medical Teams, Key Account Managers, Brand Managers, Business Intelligence professionals, Procurement Specialists, and Field Force members. By leveraging your expertise in campaign management and data analysis tools such as IQVIA or CRM systems like Salesforce OCE, you will monitor market trends and competitor actions to inform your approach. Your ability to manage budgets effectively while delivering high-quality activations will be crucial in achieving increased off-take rates and greater numeric as well as weighted distribution. Success in this role means not only meeting but exceeding expectations through strong stakeholder engagement and continuous improvement of trade programmes.

• Develop and implement annual trade marketing strategies tailored for pharmacy chains, wholesalers, e-wholesalers, and pharma chain channels in alignment with overall brand priorities.
• Ensure consistency and transparency of trade discount schemes across all sales channels while aligning with commercial policies to prevent channel conflict or margin erosion.
• Design and deploy bespoke trade programmes aimed at maximising product visibility, off-take rates, and brand equity at the point-of-sale through creative activations.
• Collaborate with sales teams to translate overarching brand strategies into actionable retail execution plans that deliver measurable results.
• Own and maintain the country’s Commercial Policy by ensuring coherence between discount schemes, incentive structures, and business objectives while leading annual updates.
• Lead clear communication and training efforts regarding commercial policy updates for both internal teams and external partners to ensure full compliance.
• Design and oversee execution of in-store activations including merchandising programmes, POS material deployment, bundle offers, cross-branding promotions, and adherence to visibility guidelines based on product classification (OTC/Rx/FS).
• Work closely with marketing brand teams and regulatory departments to validate promotional content for compliance with industry standards.
• Co-develop channel-specific plans alongside key account managers to support retail chains and pharmacy partners while monitoring competitor activities for growth opportunities.
• Manage the Gross To Net/trade marketing budget efficiently by tracking ROI for each initiative, recommending improvements as needed, and ensuring alignment with procurement processes.

What you bring:

To excel as a Trade Marketing Manager within this forward-thinking organisation requires a blend of technical acumen and interpersonal sensitivity. Your background should reflect substantial experience managing large-scale trade marketing campaigns within consumer healthcare or fast-moving consumer goods sectors—particularly where regulatory compliance is paramount. You will bring an analytical approach to problem-solving supported by hands-on familiarity with data-driven decision-making tools. Your collaborative spirit will enable you to work harmoniously across various functions while nurturing positive relationships with both internal colleagues and external partners. A keen eye for detail ensures your activations are not only visually compelling but also fully compliant with industry standards. Multilingual abilities further enhance your capacity to communicate effectively across diverse teams. Above all else, your commitment to upholding company values such as transparency, respect for others’ perspectives, ongoing personal development—and dedication towards customer satisfaction—will set you apart.

• Bachelor’s degree in Business Administration, Marketing or a related field; an MBA or post-graduate diploma in Marketing is considered advantageous.
• 10-12 years’ proven experience in trade marketing management or brand activation within consumer healthcare (OTC), FMCG or similarly regulated industries.
• Demonstrated expertise working with pharmacy chains, distributors or contract sales organisations (CSOs) within a regulated healthcare environment.
• Exceptional project management abilities combined with strong cross-functional coordination skills that foster effective teamwork across departments.
• Analytical mindset capable of deriving actionable insights from complex data sets using market intelligence tools such as IQVIA or internal CRM platforms like Salesforce OCE.
• Creativity paired with meticulous attention to detail when developing engaging in-store materials or orchestrating impactful activations.
• Proficiency in Microsoft Office applications (Excel & PowerPoint) alongside familiarity with CRM tools relevant to trade marketing operations.
• Excellent communication skills complemented by negotiation prowess and stakeholder management capabilities that build trustful relationships internally as well as externally.
• Fluency in Vietnamese along with advanced spoken/written English; proficiency in French is considered a plus.

What sets this company apart:

This organisation stands out for its unwavering commitment to transparency in all business dealings—ensuring open communication lines between employees at every level. The company fosters an entrepreneurial mindset where innovative ideas are welcomed alongside process agility that allows swift adaptation to changing market conditions. Social responsibility is deeply embedded within the corporate culture: sustainability initiatives are prioritised alongside community engagement efforts designed to make a positive impact beyond profit margins. Employees benefit from proximity to decision-makers which accelerates learning curves while providing ample opportunities for professional growth through skills development programmes. Respectful interactions underpin daily operations; everyone’s contributions are valued equally regardless of tenure or title. Customer satisfaction remains central—with every team member encouraged to go above-and-beyond in delivering value-added solutions tailored specifically for clients’ needs. If you seek an inclusive workplace where your voice matters—and where your efforts contribute directly towards shaping the future of healthcare across Asia—this is the place for you.

What's next:

If you are ready to take on a rewarding challenge where your expertise can truly make an impact on regional growth within consumer healthcare—this opportunity awaits you!

Apply today by clicking on the link provided; we look forward to connecting with talented professionals eager to help shape tomorrow’s marketplace.