Trade Marketing Manager
Salary VND60000000 - VND70000000 per month
Location Ho Chi Minh City
Consultant Phoebe Bui
Date posted 24 November 2016
A European skincare and beauty company has developed activities in the field of cosmetics, concentrating on hair colour, and hair care. Due to their development in Vietnam, they are looking for a Trade Marketing Manager who will be based in Ho Chi Minh City.
About the Trade Marketing Manager role:
Reporting to the National Sales Director, you will be responsible for leading the development of sales channel and annual sales plan throughout the country.
- Generate specific activities for retailers and shoppers through leveraging the brand positioning and category penetration with the aim of increasing sales targets of categories in charged
- Be responsible for target setting, developing and executing trade marketing plan with regards to brand growth targets and meeting cross-category business objectives
- Cascade marketing strategy to impactful retailer programs with respect to budget policies and commercial targets
- Integrate with commercial team for all marketing activities in order to improve the process, share value and achieve the effectiveness
- Be in charge of growing and developing the team ensuring the consistency of expertise knowledge and know-how in the trade marketing team
- A willingness to be assigned to any related projects
To be successful in this role, you must possess minimum 5 years' experience at the manager level with international FMCG companies.
- Strong understanding of brand equity
- Deep market and retail knowledge
- Strong influencing and negotiating skills
- ROI management, understanding of client P&L
- Strong ability in channel management, sales forecast and promotion planning
- Man or woman with 5 years' FMCG experience in marketing, trade marketing and key account management or sales operation
- Must be native Vietnamese
This international personal care company offers competitive benefits, as well as an industry-leading practice of performance-based bonuses to their employees.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Trade Marketing Manager job.
Apply today or call me for a further discussion.