Food Service Manager

FOOD SERVICE MANAGER Salary: Competitive and based on experience Location: ho chi minh Keywords: Food Service, Business Development, FMCG, Sales Planning, Trade Marketing, Market Expansion, Key Account Management, Product Launches, Channel Strategy, Vietnam Cambodia Laos

A leading global recruitment company is seeking a Food Service Manager on behalf of a prominent client for an exciting opportunity based in Ho Chi Minh, with responsibility across Vietnam, Cambodia, and Laos. This pivotal role offers you the chance to shape the future of two iconic brands within the food and beverage sector, driving growth through innovative channel strategies and business-building programmes. You will be at the heart of strategic planning, sales execution, and market expansion, collaborating closely with both internal teams and external partners to deliver outstanding results. The position provides a unique platform to influence regional business development while enjoying flexible working opportunities and access to comprehensive training resources. If you are passionate about making a tangible impact in the fast-evolving FMCG landscape and thrive in a supportive environment that values collaboration, this is your moment to shine.

* Play a key role in expanding market presence for renowned food and beverage brands across Vietnam, Cambodia, and Laos by developing and executing robust sales and trade marketing strategies.
* Collaborate with cross-functional teams including marketing, logistics, and supply chain to ensure seamless product launches, effective distribution, and exceptional customer service throughout the region.
* Benefit from flexible working opportunities and ongoing professional development in a nurturing environment that encourages knowledge sharing, teamwork, and personal growth.

What you'll do:

As a Food Service Manager, you will play an instrumental role in shaping the commercial success of leading food service brands across three dynamic Southeast Asian markets. Your day-to-day responsibilities will centre around designing strategic sales plans that align with broader corporate ambitions while building lasting relationships with distributors and key accounts. You will work hand-in-hand with marketing colleagues to create impactful campaigns that resonate with customers at every touchpoint. By leveraging your expertise in market analysis and trend monitoring, you will identify fresh opportunities for expansion while ensuring all activities remain compliant with company standards. Your ability to lead a high-performing team—setting clear goals, offering constructive feedback, and fostering continuous learning—will be crucial as you oversee everything from contract negotiations to monthly reporting. This is an opportunity for you to make a meaningful difference by driving growth initiatives that leave a lasting mark on both the organisation’s trajectory and your own professional journey.

* Develop comprehensive sales plans aligned with corporate objectives to achieve ambitious targets across multiple markets.
* Build and nurture strong relationships with trade partners, distributors, and key accounts to drive sustainable business growth.
* Identify new market opportunities in Vietnam, Cambodia, and Laos by executing well-structured expansion plans and managing local partnerships.
* Work collaboratively with marketing teams to design integrated sales and marketing initiatives that support overall business goals.
* Prepare persuasive sales presentations for stakeholders using detailed market data to highlight product value propositions.
* Lead the planning and execution of new product launches by coordinating efforts between sales and marketing teams while monitoring performance for continuous improvement.
* Conduct regular market research to stay ahead of industry trends, competitor activities, and evolving consumer preferences; use insights to inform strategy adjustments.
* Implement best management practices within the Food Service team by setting clear performance metrics, conducting reviews, providing feedback, and supporting professional development.
* Maintain deep product knowledge within the team through ongoing training sessions focused on features, benefits, and competitive advantages.
* Negotiate contracts with key clients ensuring terms are met while renewing agreements as needed to support long-term business objectives.

What you bring:

To excel as a Food Service Manager in this role, your background should reflect significant experience within the FMCG sector where you have demonstrated both technical acumen and interpersonal sensitivity. Your educational foundation will be complemented by years spent honing your ability to analyse markets, craft compelling business cases, and execute multi-faceted projects involving numerous stakeholders. You bring not only subject matter expertise but also empathy—a genuine interest in nurturing talent within your team through coaching and knowledge sharing. Your collaborative spirit ensures smooth coordination between departments while your attention to detail guarantees compliance at every stage of implementation. With your established network in the Food Service industry coupled with excellent presentation skills, you are adept at building trust-based relationships that foster mutual success. Above all else, your commitment to continuous improvement drives both personal growth and organisational achievement.

* Bachelor’s degree in a relevant field such as Business Administration or Marketing is required for this position.
* A minimum of 6-10 years’ experience within an FMCG environment demonstrates your understanding of fast-moving consumer goods dynamics.
* Proven track record in leadership roles where you have successfully managed teams towards shared objectives is essential.
* Exceptional business planning skills combined with hands-on experience in trade marketing enable you to develop actionable strategies that deliver results.
* Advanced analytical abilities allow you to interpret complex market data and translate insights into practical recommendations.
* Outstanding negotiation skills empower you to secure favourable terms with clients while maintaining positive long-term relationships.
* Excellent communication skills—including fluency in English at a business level—ensure you can present ideas clearly across diverse audiences.
* Systematic approach paired with reliability means you consistently deliver on commitments even under pressure.
* In-depth knowledge of the Food Service sector along with an established network of industry contacts gives you a competitive edge when identifying new opportunities.
* Experience managing distributors and key accounts equips you to handle complex stakeholder relationships effectively.

What sets this company apart:

This client stands out as an industry leader committed to fostering an inclusive culture where every team member’s contribution is valued. Their dedication to employee wellbeing is reflected in their flexible working arrangements designed to support work-life balance without compromising on professional ambition. The organisation invests heavily in ongoing training opportunities so that staff can continually expand their skillsets while staying abreast of industry developments. Collaboration lies at the heart of their ethos: cross-functional teamwork is encouraged at every level which creates an environment rich in shared learning experiences. Employees benefit from being part of a supportive network where open communication is prioritised alongside respect for individual perspectives. As part of this forward-thinking company, you will enjoy access to resources that empower you not just professionally but personally—making it an ideal place for those who value both career progression and holistic development.

What's next:

If you are ready to take your career further by joining a collaborative team dedicated to excellence in food service management across Southeast Asia, this is your opportunity!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.