Our client is seeking a highly skilled D2C/CRM Assistant Manager to join their dynamic team in Ho Chi Minh. This role offers an exciting opportunity to develop and implement customer relationship management strategies, drive direct-to-consumer channels, and manage a team of professionals. The successful candidate will be responsible for creating marketing campaigns, optimising the online customer journey, and managing the digital marketing funnel. This is a fantastic opportunity to work in a supportive environment that values collaboration and commitment.
- Developing CRM strategies to enhance customer retention, satisfaction, and engagement.
- Driving direct-to-consumer channel.
- Leading a team of D2C/CRM professionals.
What you'll do:
As a D2C/CRM Assistant Manager, your role will be multifaceted. You will be responsible for developing comprehensive customer experience strategies that align with the company's overall direction. Your expertise in channel management will be crucial in setting targets and driving sales growth. Collaborating closely with product and marketing teams will be key to your success in this role. You will also lead marketing campaigns aimed at promoting our D2C/CRM platforms while achieving sales and marketing KPIs. Your leadership skills will shine as you manage your team's performance, setting KPIs, reviewing performance, managing incentives, and supporting career growth.
- Develop a total CX strategy, customer journey, and loyalty program aligned with the company direction and business objectives.
- Manage channel development - D2C, B2P, B2E: set and manage targets, grow sales, business development.
- Collaborate with product and marketing teams for category sales management.
- Develop customer benefits, touchpoint and loyalty program in collaboration with product and service department.
- Lead marketing campaigns to promote D2C/CRM platforms to achieve sales and marketing KPIs.
- Manage daily operations on the D2C/CRM platform including order processing.
- Manage team performance, set KPIs, review performance, manage incentives and support career growth.
- Plan and allocate promotion/advertising budget and resources of the team.
What you bring:
The ideal candidate for the D2C/CRM Assistant Manager position brings a wealth of proven experience in CRM and e-commerce, with a focus on strategy development and digital campaign execution. You have a deep understanding of digital marketing platforms and online customer behaviour, as well as supply chain, fulfillment, and logistics in a D2C context. Your excellent analytical skills enable you to make data-driven decisions effectively. You are an effective communicator and collaborator with experience in team management. Your results-driven mindset is focused on achieving targets and ROI. You thrive under pressure, can multitask on projects, and adapt to a result-oriented working culture.
- Proven experience in CRM and e-commerce focusing on strategy development and digital campaign execution.
- Understanding of digital marketing platforms and online customer behaviour.
- Understanding of supply chain, fulfillment, and logistics in a D2C context.
- Excellent analytical skills with data-driven decision-making abilities.
- Effective communication and collaboration skills with some experience in team management.
- Results-driven mindset with a focus on achieving targets and ROI.
- "Start-up" attitude and mindset.
- Ability to handle pressure, multitask on projects, and adapt to a result-oriented working culture.
What sets this company apart:
Our client is a global leader in their industry, known for their commitment to innovation and excellence. They offer a supportive work environment that values collaboration, commitment, and professional growth. Their employees enjoy flexible working opportunities, generous pensions contributions, and numerous training opportunities. This is an exciting opportunity to join a company that truly values its employees and offers them the chance to make a significant impact.
What's next:
Ready to take the next step in your career? Apply today!
