Head of E-commerce - Fashion

HEAD OF E-COMMERCE Salary: Competitive and based on experience Location: Ho Chi Minh City Keywords: strategic initiatives, exclusive collections, outlet strategy, livestreaming channels, team leadership, multi-channel sales, youth-focused campaigns, digital commerce growth, collaborative environment, flexible working opportunities

A leading fashion retailer in Ho Chi Minh City is seeking a Head of E-commerce to spearhead the next phase of their digital transformation. This pivotal role offers you the opportunity to guide a talented team, focusing on strategic innovation rather than day-to-day operations. You will be entrusted with shaping and executing two core strategies: maximising outlet sales across diverse online platforms and launching exclusive e-commerce collections tailored for younger audiences. The organisation is renowned for its supportive culture, commitment to professional development, and flexible working opportunities, making this an ideal environment for those who thrive in collaborative settings and are passionate about driving meaningful change in the digital retail space.

* Lead a dedicated team, focusing on strategic direction and growth rather than operational management.
* Drive multi-channel outlet sales through platforms such as TikTok, Facebook, Shopee, and dot com website, including innovative livestreaming activities.
* Plan and launch exclusive e-commerce collections designed to engage a younger demographic, expanding the brand’s reach and relevance in the market.

What you'll do:

As Head of E-commerce based in Ho Chi Minh City, you will play a crucial role in shaping the future of digital retail for one of Vietnam’s most respected fashion brands. Your primary focus will be on developing forward-thinking strategies that drive outlet sales through various online channels—such as TikTok, Facebook, Shopee, and the company’s proprietary website—while also conceptualising and launching exclusive collections aimed at engaging younger shoppers. Success in this position requires you to work collaboratively with internal teams, leverage market insights to inform your approach, and continuously refine tactics based on performance data. You will be responsible for mentoring your team members, encouraging knowledge sharing, and creating an environment where everyone feels supported in achieving shared objectives. By championing innovation within established frameworks, you will help elevate the brand’s digital presence while ensuring every initiative resonates with target audiences.

* Develop and implement comprehensive strategies for outlet sales across multiple digital channels, ensuring optimal performance and inventory turnover.
* Oversee the planning and execution of exclusive e-commerce collections that appeal specifically to younger consumers, differentiating them from standard showroom offerings.
* Collaborate closely with cross-functional teams—including marketing, merchandising, and technology—to ensure seamless integration of new initiatives.
* Monitor market trends and consumer behaviour to identify opportunities for growth within the e-commerce landscape.
* Guide and mentor a proactive team, fostering a collaborative and inclusive environment that encourages professional development.
* Evaluate the effectiveness of livestreaming activities as part of the outlet strategy, optimising content and engagement tactics for maximum impact.
* Establish key performance indicators (KPIs) for both outlet and exclusive strategies, regularly reviewing progress and adjusting plans as needed.
* Work with external partners and platform representatives to enhance channel capabilities and expand reach.
* Champion data-driven decision-making by leveraging analytics to inform strategy adjustments and measure success.
* Ensure all initiatives align with broader organisational goals while maintaining a focus on customer satisfaction and brand integrity.

What you bring:

To excel as Head of E-commerce in this dynamic setting, you will bring extensive experience from previous roles where you have led sizeable teams within digital retail environments. Your background should include hands-on involvement in crafting multi-channel strategies that span social media platforms as well as proprietary web assets. A deep understanding of youth marketing is essential; you know how to design campaigns that resonate with younger audiences while still upholding brand standards. Your interpersonal skills enable you to build strong relationships across departments—ensuring smooth collaboration between marketing experts, merchandisers, technologists, and customer service professionals. You are adept at interpreting market data to uncover new opportunities for growth and are comfortable using analytics tools to measure success. Your approach combines creativity with careful planning; you inspire others through mentorship while always keeping sight of shared goals. Above all else, your commitment to teamwork ensures that every member feels valued as you collectively pursue excellence in digital commerce.

* Proven experience in leading large e-commerce teams within the fashion or retail sector, demonstrating a track record of successful strategic project delivery.
* Expertise in developing multi-channel sales strategies that incorporate social media platforms such as TikTok, Facebook, Shopee, alongside owned websites.
* Strong understanding of consumer segmentation with particular emphasis on youth-oriented campaigns and product launches.
* Exceptional interpersonal skills with an ability to foster collaboration among cross-functional teams including marketing, merchandising, technology, and customer service.
* Demonstrated ability to analyse market trends and translate insights into actionable business strategies that drive growth.
* Experience managing livestreaming activities as part of an integrated digital commerce approach.
* Advanced proficiency in using analytics tools to monitor KPIs, assess campaign effectiveness, and inform ongoing strategy refinement.
* Excellent communication skills with a talent for presenting ideas clearly to both internal stakeholders and external partners.
* Commitment to nurturing team members’ professional development through mentorship and knowledge sharing initiatives.
* Ability to balance creative thinking with practical execution while maintaining alignment with organisational values.

What sets this company apart:

This organisation stands out as one of Vietnam’s premier fashion retailers thanks to its unwavering dedication to quality products and customer satisfaction. Employees benefit from a culture rooted in collaboration—where every voice is heard—and enjoy access to ongoing training opportunities designed to support personal growth. The company places high value on flexibility; team members can take advantage of flexible working arrangements that promote work-life balance without compromising productivity or results. Leadership is known for being approachable and supportive; they prioritise open communication channels so everyone feels connected regardless of their role or tenure. With generous investment in technology infrastructure and a commitment to staying ahead of industry trends, this is an environment where ambitious professionals can truly make their mark while feeling supported every step of the way. Whether you’re looking for career advancement or simply want to contribute meaningfully within a nurturing workplace community, this company offers everything needed for long-term success.

What's next:

If you are ready to shape the future of e-commerce for one of Vietnam’s most respected fashion brands while working alongside passionate colleagues who value collaboration above all else—this is your chance!

Apply today by clicking on the link below; join a team where your expertise will be celebrated as you help redefine what’s possible in digital retail.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.