Regional Sales Manager - South - FMCG and Consumer Healthcare

REGIONAL SALES MANAGER Salary: Competitive and based on experience Location: ho chi minh Keywords: collaborative leadership, pharmaceutical sales growth, field force development, customer relationship management, strategic planning, market expansion, training opportunities, inclusive workplace, supportive environment, continuous improvement

A leading global healthcare organisation is seeking a Regional Sales Manager to oversee and inspire their Southern Vietnam field force. This is an exceptional opportunity for you to shape the future of consumer healthcare in Asia, working with well-known products and a diverse team of medical representatives. You will be at the forefront of driving business growth, developing key customer relationships, and ensuring that ethical, high-quality standards are met at every stage. The role offers exposure to high-impact projects, direct interaction with senior leadership, and the chance to make a tangible difference across the region. With a strong commitment to transparency, sustainability, and skills development, this organisation provides a supportive and inclusive environment where your expertise will be valued and your professional growth encouraged.

* Play a pivotal role in accelerating market presence and opening new business opportunities across Southern Vietnam, with direct influence on strategic decisions and commercial outcomes.
* Benefit from a culture that values transparency, social responsibility, process agility, and continuous learning—ensuring you have the support needed to thrive and develop your career.
* Work closely with senior leaders on high-impact projects while enjoying flexible working opportunities, ongoing training programmes, and a focus on employee wellbeing.

What you'll do:

As Regional Sales Manager, you will play an integral part in shaping the direction of pharmaceutical sales operations in Northern Vietnam. Your day-to-day responsibilities will involve guiding a talented team of medical representatives towards achieving ambitious business goals while upholding ethical standards. You will collaborate closely with marketing colleagues to understand customer needs and design targeted engagement strategies. By nurturing talent within your team through coaching sessions and tailored training programmes, you will foster an environment where everyone can excel. Your analytical skills will be put to use as you monitor market trends, evaluate performance data, and recommend improvements that drive sustainable growth. Building lasting relationships with key accounts—including pharmacy chains and hospitals—will be central to your success. In this role, your ability to balance operational excellence with people development will ensure that both individual team members and the wider organisation continue to flourish.

* Guide and manage a diverse team of medical representatives who engage both physicians and pharmacies to achieve ambitious brand targets within the assigned territory.
* Monitor country-wide and local performance against set objectives, identifying key opportunities for growth and implementing strategies to maximise results.
* Collaborate with marketing teams to identify relevant customer groups—including key opinion leaders—understand their needs, and tailor engagement approaches accordingly.
* Recruit, nurture, and retain a high-performing field force by fostering a positive team environment focused on continuous improvement and shared success.
* Implement segmentation and targeting strategies while establishing clear KPIs for each team member; regularly assess progress and reward achievements based on transparent criteria.
* Provide face-to-face coaching for representatives through regular field visits, supporting their professional development and ensuring best practices are consistently applied.
* Oversee the effective use of CRM systems to enhance customer relationship management and ensure accurate reporting across all activities.
* Drive continuous improvement initiatives by refining customer segmentation tools, enhancing field force effectiveness methodologies, and analysing monthly performance data to identify trends.
* Contribute to annual budgeting processes, strategic planning sessions, and operating plan development; translate these into actionable items for the field force team.
* Build strong networks with major customers such as pharmacy chains, purchasing groups, hospitals, distributors, and other stakeholders to maximise profitable business growth.

What you bring:

To excel as Regional Sales Manager in this forward-thinking healthcare organisation, you will bring substantial experience from OTC or FMCG sectors along with an in-depth knowledge of the Vietnamese marketplace. Your background should include successful management of key accounts as well as hands-on involvement in executing marketing strategies at retail points of sale. Fluency in English and Vietnamese is vital for building connections across internal teams as well as external partners. Your interpersonal strengths—particularly around communication, coaching others for success, influencing outcomes positively—will help create an inclusive atmosphere where everyone feels supported. Analytical acumen is crucial: you’ll need to interpret data effectively so that informed decisions can be made quickly. Familiarity with digital tools like Excel or PowerPoint will enable you to plan efficiently while keeping stakeholders updated on progress. Above all else, your passion for nurturing talent within your team—and your commitment to ethical business practices—will set you apart.

* A university degree or equivalent higher education qualification is required for this position.
* Demonstrated experience managing over-the-counter (OTC) products or fast-moving consumer goods (FMCG), ideally within the Vietnamese market context.
* Deep understanding of local market dynamics including major customers, key stakeholders, distribution channels, and regulatory requirements.
* Proven track record in key account management with the ability to build trust-based relationships across multiple functions.
* Experience implementing marketing strategies through merchandising activities at point-of-sale locations (sell-in/sell-out frameworks).
* Fluency in both spoken and written English as well as Vietnamese is essential for effective communication across teams.
* Excellent interpersonal skills including communication, coaching, influencing, negotiation abilities; able to foster collaboration within diverse teams.
* Strategic thinking capabilities—able to analyse complex situations, identify issues/opportunities quickly, and develop multifaceted solutions that benefit all parties involved.
* Strong analytical mindset combined with numerical proficiency; adept at using Excel, PowerPoint, Word for planning/reporting purposes.
* Outstanding organisational skills with proven ability to deliver results within deadlines while maintaining attention to detail.

What sets this company apart:

This organisation stands out for its unwavering dedication to transparency in all business dealings alongside a genuine commitment to social responsibility and environmental sustainability. Employees benefit from a culture that prioritises respect for individuals’ contributions while encouraging ongoing skills development through structured training opportunities. The company’s agile approach ensures that processes remain efficient without sacrificing quality or compliance—a balance achieved by valuing innovation alongside established best practices. Team members enjoy close proximity to decision-makers thanks to open lines of communication at every level; this fosters an atmosphere where ideas are welcomed regardless of hierarchy. With a focus on customer satisfaction as well as employee wellbeing—including flexible working arrangements—the company creates an environment where everyone can thrive together. Whether you’re looking for meaningful work that makes a difference or opportunities for personal growth within a supportive network of professionals committed to shared success, this is an ideal place to advance your career.

What's next:

If you are ready to take on a rewarding challenge where your expertise can truly make an impact across Southern Vietnam’s healthcare landscape—this is your moment!

Apply today by clicking on the link provided; join a collaborative team dedicated to making a real difference in consumer healthcare.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.