Country Sales Manager - Food Ingredients

Salary: Competitive and based on experience Location: Ho Chi Minh Keywords: sales strategy, channel management, distributor partnerships, food industry, team development, market expansion, customer relationships, business growth, financial targets, leadership A leading global recruitment firm is seeking a Country Sales Manager for a prominent multinational in the food sector, based in Ho Chi Minh. This is an exceptional opportunity to shape and execute sales strategies across multiple channels, driving revenue and business growth through a robust network of distributors, wholesalers, and end users. The organisation is renowned for its commitment to quality, customer satisfaction, and continuous improvement, offering you the chance to make a significant impact on both the company’s success and your own professional journey. With a focus on collaboration, knowledge sharing, and supportive leadership, this role provides an environment where your expertise will be valued and your contributions recognised. Flexible working opportunities and ongoing training are part of the culture, ensuring you have the resources needed to thrive. * Play a pivotal role in developing and executing sales strategies that drive business growth across diverse distribution channels within Vietnam’s dynamic food industry. * Join a collaborative team environment that values knowledge sharing, professional development, and supportive leadership to help you reach your full potential. * Benefit from flexible working opportunities and access to ongoing training programmes designed to enhance your skills and support your career progression.

What you'll do:

As Country Sales Manager, you will be entrusted with shaping the future of channel sales within one of Vietnam’s most respected food businesses. Your day-to-day responsibilities will centre around building strong distributor partnerships—identifying new opportunities for collaboration while nurturing existing relationships. You will work hand-in-hand with partners to develop business plans that not only achieve but surpass ambitious sales targets. By staying attuned to market trends and competitor activity, you will ensure that strategies remain relevant and effective. Your leadership will extend beyond external stakeholders; internally, you will guide area sales managers through structured training programmes, budget planning sessions, and performance reviews. Marketing activities such as tradeshows and campaigns will fall under your remit as you seek innovative ways to boost brand presence. Success in this role means consistently delivering results through thoughtful planning, open communication with partners at every level of the supply chain, and fostering a culture of continuous improvement within your team.

• Develop comprehensive sales strategies tailored to each channel, ensuring alignment with overall business objectives and financial targets.
• Identify, recruit, and onboard new distributor partners while managing existing relationships to maximise revenue generation across all supply chain levels.
• Collaborate closely with distributors to create actionable business plans that meet or exceed assigned sales goals, providing guidance on product portfolios and complementary services.
• Monitor distributor performance through regular evaluations, recommending improvements and addressing any issues related to sales activities or pricing in a timely manner.
• Analyse market trends to inform strategic decisions, increase brand awareness, and identify new business opportunities within the competitive landscape.
• Manage the entire sales pipeline by forecasting monthly results, tracking progress against targets, and proactively seeking avenues for growth.
• Communicate up-to-date information about new products and enhancements to partners, ensuring they are well-equipped to represent the brand effectively.
• Lead marketing initiatives such as tradeshows, campaigns, and promotional activities that support channel sales objectives.
• Oversee the daily operations of area sales managers including structure planning, training delivery, budget management, expenditure oversight, performance coaching, and reporting requirements.
• Support ad hoc projects as assigned by senior management to contribute towards broader organisational goals.

What you bring:

To excel as Country Sales Manager, you will bring an impressive track record of success within the food industry’s sales domain—particularly in roles requiring strategic oversight of distributor networks. Your background should reflect not only technical competence but also an ability to nurture long-term relationships built on mutual respect and understanding. You are adept at navigating complex negotiations while maintaining sensitivity towards partner needs. Your communication style is clear yet empathetic; you listen actively before responding thoughtfully. Analytical prowess enables you to interpret market signals quickly so that plans can be adjusted proactively. Financial literacy ensures your recommendations are grounded in solid business logic. As someone who values teamwork over individual achievement alone, you invest time in mentoring others—helping them grow alongside you as part of a cohesive unit dedicated to shared success.

• Possess a university degree from a recognised institution coupled with at least 10 years’ progressive experience in sales management within the food industry—five of which should be at managerial level.
• Demonstrate hands-on expertise in developing sales strategies for complex distributor networks within multinational environments.
• Showcase advanced relationship-building skills that foster trust-based partnerships with customers at all levels of the supply chain.
• Exhibit proficiency in negotiation techniques across various scenarios including competitive bids, renewals, and price changes.
• Display strong influencing abilities that facilitate decision-making processes among internal teams and external partners alike.
• Present excellent oral and written communication skills in English; proficiency in Mandarin or other Chinese dialects is considered advantageous.
• Utilise analytical thinking to interpret market data accurately for informed decision-making regarding product positioning and financial outcomes.
• Apply sound financial acumen when developing business cases or proposals that integrate product knowledge with profitability analysis.
• Bring proven experience in coaching direct reports—aligning teams around shared goals while supporting their professional development through constructive feedback.
• Demonstrate adaptability by thriving in fast-evolving markets where continuous improvement is encouraged.

What sets this company apart:

The client stands out as a global leader in the food sector with a longstanding reputation for quality products and customer-centric solutions. Their approach is rooted in collaboration—both internally among colleagues and externally with partners—creating an inclusive environment where everyone’s voice matters. Employees benefit from flexible working arrangements designed to promote work-life balance alongside generous investment in professional development through ongoing training opportunities. The company’s leadership is known for being approachable and supportive; they prioritise open communication channels so ideas can flow freely across all levels of the organisation. Commitment to ethical practices underpins every aspect of their operations—from how they treat employees to how they engage with customers—ensuring trust remains at the heart of every relationship they build. For those seeking meaningful work within a stable yet forward-thinking enterprise that values both personal growth and collective achievement, this is an outstanding place to advance your career.

What's next:

If you are ready to take on this rewarding challenge as Country Sales Manager—and believe your experience aligns with what we’re looking for—we encourage you to take the next step today!

Apply today by clicking on the link provided; our recruitment team looks forward to connecting with talented professionals eager to make an impact.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.