Senior Commercial Manager

SENIOR COMMERCIAL MANAGER Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: omnichannel strategy, market share expansion, commercial leadership, FMCG expertise, P&L management, e-commerce activation, stakeholder engagement, team development, data-driven decision making

An exciting opportunity awaits with a renowned leader in the food and consumer goods industry, as they search for a Senior Commercial Manager to ignite their commercial operations in Vietnam! This is your chance to be at the heart of a thriving business, where your strategic ideas and commercial flair will drive impressive revenue growth and expand market reach across General Trade, Modern Trade, HORECA, and E-commerce. You’ll have the platform to inspire and empower high-performing teams in Sales, Marketing, and Trade, while working hand-in-hand with executive leaders to achieve bold business ambitions. The company champions flexibility, invests in your professional journey, and surrounds you with a supportive network that celebrates your vision and achievements. If you’re eager for a role that blends strategic influence with hands-on impact in a vibrant market, this is the perfect launchpad for your next big career adventure!

* Take centre stage in shaping commercial strategies for one of Vietnam’s most respected FMCG organisations—owning omnichannel growth and driving operational brilliance.
* Inspire and nurture cross-functional teams across Sales, Marketing, and Trade, cultivating an environment where accountability, creativity, and high achievement are celebrated every day.
* Benefit from flexible working options and continuous training within an inclusive culture that truly supports your personal and professional development.

What you'll do:

As Senior Commercial Manager based in Ho Chi Minh City, you’ll be at the forefront of steering this company’s commercial triumphs throughout Vietnam. Your days will be filled with energising collaboration as you bring forward-thinking strategies to life—surpassing ambitious targets for revenue growth and market expansion. You’ll work closely with diverse teams to roll out go-to-market plans tailored for each channel so products are always within reach of eager customers. By harnessing your analytical prowess to interpret complex market data and performance insights, you’ll keep refining approaches for even greater impact. Building strong connections with distributors, partners, and colleagues will be key as you grow distribution networks locally and abroad. From leading brand-building projects—including digital transformation—to championing team development through mentorship across Sales, Marketing, and Trade functions: your enthusiasm will help create an environment where innovation thrives alongside operational excellence.

* Craft visionary short-, mid-, and long-term commercial strategies that align seamlessly with corporate goals to spark sustainable business growth.
* Dive deep into market and competitor analysis to uncover fresh opportunities, anticipate risks, and spotlight key growth drivers unique to the Vietnamese landscape.
* Shape segmentation, targeting, positioning, and 4P strategies that fuel category development and ensure the portfolio stands out in every channel.
* Design go-to-market plans tailored by channel and region so products shine wherever customers shop—online or offline.
* Oversee sales operations across all categories, keeping financial targets in sharp focus while maximising revenue streams and profit margins.
* Steer pricing models, promotional campaigns, and product launches to deliver both top-line growth and robust profitability.
* Monitor performance metrics like sell-in/sell-out data, market share trends, distribution coverage, and trade efficiencies to power ongoing improvement.
* Expand distribution networks across General Trade, Modern Trade, HORECA, digital platforms, and export markets through dynamic partnerships.
* Lead brand-building efforts from packaging innovation to e-commerce enhancements—driving marketing activations, trade promotions, and consumer engagement initiatives.
* Mentor commercial teams by building strong performance frameworks, incentive programmes, career pathways—and nurturing a culture where new ideas flourish.

What you bring:

To thrive as Senior Commercial Manager in this lively organisation means bringing together deep industry expertise with exceptional interpersonal warmth. Your rich background managing large-scale commercial operations within FMCG gives you the confidence to navigate ever-changing markets while consistently delivering results that matter. You offer not just technical mastery—like advanced data analysis—but also a genuine passion for uplifting others on their professional journeys. Your fluency in English ensures smooth collaboration across global teams while your understanding of omnichannel models helps bridge online and offline sales seamlessly. With a proven knack for managing budgets wisely and optimising costs without sacrificing quality or service—you balance immediate wins with long-term sustainability. Most importantly: your integrity shines through every interaction; colleagues trust your judgement because it’s rooted in empathy and respect for all perspectives.

* Bachelor’s degree or higher in Business Administration, Economics, Marketing or related fields is required; advanced qualifications are highly regarded.
* At least 8–10 years of progressive experience in commercial management within the FMCG sector is essential; minimum two years must be at senior leadership level.
* Demonstrated success in developing go-to-market strategies (offline/online), distribution network expansion (GT/MT/HORECA/E-commerce), P&L ownership and profitability optimisation.
* Proven track record in marketing strategy development including branding initiatives, packaging design projects as well as e-commerce activation campaigns.
* Up-to-date knowledge of digital tools such as AI applications (ChatGPT/Gemini/AI agents) plus automation know-how for improving business efficiency is highly desirable.
* Advanced proficiency in data analytics techniques coupled with excellent Excel skills for interpreting complex datasets is expected.
* Exceptional stakeholder management abilities combined with negotiation prowess enable you to build lasting partnerships internally & externally.
* Outstanding communication skills—both written & spoken English—are mandatory for effective collaboration across multicultural teams.
* Strategic thinking paired with strong commercial acumen allows you to anticipate trends & adapt quickly within fast-evolving markets.
* Integrity & accountability underpin your approach; you inspire teams through coaching while fostering sustainable growth & transformation.

What sets this company apart:

This company truly stands apart as a trailblazer in the food industry thanks to its steadfast commitment to operational excellence paired with a people-first mindset. Employees enjoy flexible working arrangements designed for real work-life harmony alongside generous training opportunities that fuel learning at every step of their careers. The culture here is genuinely inclusive—celebrating collaboration so everyone can contribute meaningfully toward shared successes. With a reputation for nurturing talent through mentorship programmes and clear career progression paths: team members feel valued not only for what they achieve but also for how they grow personally and professionally over time. As part of this supportive network: you’ll have access to cutting-edge resources—including digital tools & AI-powered solutions—that empower you to innovate boldly while staying true to ethical business practices. Whether you’re passionate about sparking change or building lasting relationships: this is an environment where your contributions count—and where your future can soar alongside the company’s ongoing success.

What's next:

If you’re excited by the prospect of making a real difference at the forefront of Vietnam’s FMCG scene—this is your moment to shine!

Apply today by clicking on the link provided; join a team where your vision shapes tomorrow’s marketplace.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.