Country Sales Manager - Steel

An exciting opportunity has arisen for a Country Sales Manager to join a leading global organisation in Vietnam, reporting directly to the Regional Director. This pivotal role offers you the chance to shape and drive the sales strategy for the entire Vietnamese market. You will be empowered to define and implement strategic plans that expand business reach, enhance market share, and foster meaningful relationships with key customers. The organisation is committed to supporting your professional growth through a collaborative environment, where your ability to nurture talent and promote best practices will be highly valued. With a strong emphasis on compliance, safety, and ethical standards, this position provides an excellent platform for you to make a significant impact while enjoying flexible working opportunities and being part of a supportive network.

What you'll do:

As Country Sales Manager in Vietnam, you will play a central role in shaping the future direction of the business by overseeing all aspects of sales operations within the country. Your day-to-day responsibilities will involve collaborating with regional leaders to craft strategies that drive business expansion across multiple sectors. You will be entrusted with managing resources effectively to deliver exceptional value to customers while maintaining robust financial controls. By nurturing relationships with key clients and motivating your team members through supportive leadership, you will create an environment where everyone can thrive. Your analytical skills will be put to use as you conduct detailed market research using CRM tools, enabling you to stay ahead of industry trends. Success in this role requires a blend of commercial acumen, industry insight, interpersonal sensitivity, and a genuine commitment to upholding high standards of compliance and safety.

• Lead and inspire the entire sales team in Vietnam by fostering a collaborative environment that encourages knowledge sharing and supports individual growth.
• Drive business development efforts across the Vietnamese market by identifying new opportunities.
• Manage direct sales activities as well as trading profit growth to meet or exceed budgetary targets set out in the medium-term plan.
• Define and execute comprehensive strategic plans aimed at expanding business operations and increasing market share.
• Collaborate closely with the and cross-functional teams to develop effective strategies for deeper market penetration.
• Optimise resource allocation to address customer needs efficiently.
• Monitor sales expenses diligently while ensuring strict adherence to anti-bribery policies and all relevant compliance requirements.
• Cultivate strong relationships with existing key customers while proactively generating new leads through targeted prospecting activities.
• Ensure all sales teams and employees operating at customer sites comply fully with health, safety, and environmental (HSE) requirements, consistently striving towards achieving HSE targets.
• Support employee motivation by providing guidance, encouragement, and recognition to help each team member perform at their best potential.
• Conduct regular market surveys, analyse market share trends, assess competitor activity using CRM tools, and provide actionable insights for continuous improvement.

What you bring:

To excel as Country Sales Manager in Vietnam, your background should reflect substantial experience within the steel industry. Your commercial instincts will enable you to spot emerging trends while maintaining focus on long-term profitability. Familiarity with cross-cultural dynamics is crucial given the multinational nature of operations; this includes an appreciation for diverse perspectives when building cohesive teams. Your interpersonal skills will shine as you engage clients thoughtfully and support colleagues’ professional development. Analytical thinking is vital for interpreting market data accurately so that strategic decisions are always grounded in evidence. Above all else, your dedication to upholding compliance standards ensures that every aspect of your work aligns with organisational values around integrity and responsibility.

• Extensive experience within the steel industry.
• A commercially driven mindset enables you to identify growth opportunities while balancing profitability goals with customer satisfaction.
• At least ten years’ experience in regional sales management within steels industry.
• Proven capability in managing multicultural teams or working within multinational companies enhances your adaptability in cross-cultural environments.
• Strong communication skills allow you to build rapport with stakeholders at all levels while fostering trust-based relationships with customers.
• Demonstrated proficiency in conducting market surveys, analysing competitor activity, and utilising CRM tools ensures data-driven decision making.
• A track record of promoting compliance with health, safety, environmental (HSE), and anti-bribery policies reflects your commitment to ethical standards.
• Experience motivating teams through empathetic leadership helps create an inclusive atmosphere where every member feels valued.

What sets this company apart:

This international company needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their corporate entertainment, they've won many awards. The firm is also very focused on developing and training their people to the highest standards.

What's next:

If you are ready to take on a rewarding challenge where your expertise can truly make a difference in shaping the future of sales within Vietnam’s industrial sector, we encourage you to apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.