Digital Performance Marketing Manager

An exciting job opportunity Digital Performance Marketing Manager for an educational organisation has arisen in Ho Chi Minh City.

About the Digital Performance Marketing Manager Role:

As a Digital Performance Marketing Manager, you will lead the development and execution of digital marketing strategies for an educational organisation. The successful candidate will be responsible for driving the acquisition of new students through digital channels, optimising campaigns for performance, and continuously improving the effectiveness of their marketing efforts.

Key Responsibilities:

• Develop and execute digital marketing strategies that drive website traffic, lead generation, and student enrolment
• Develop, manage, and optimise paid advertising campaigns across various channels including Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms
• Conduct market research and analyse data to identify opportunities for improving campaign performance and optimising ROI
• Conduct A/B testing and other experiments to improve conversion rates and campaign performance
• Collaborate with content marketing team to develop and implement content strategy that aligns with overall digital marketing goals
• Create and manage landing pages and conversion rate optimisation strategies to increase lead capture and sales
• Monitor and report on campaign performance metrics and provide insights and recommendations to improve performance and meet business objectives
• Stay up-to-date with the latest digital marketing trends, tools, and best practices and incorporate them into campaigns to continuously improve performance

To succeed in this role, you must have good communication skills in English.

Key Requirements:

• Bachelor's degree in marketing, communications, or a related field
• Five years of experience in digital marketing, with a focus on performance marketing
• Proven track record of developing and executing successful digital marketing campaigns that drive results
• Deep knowledge of digital marketing channels and tools, including search engine marketing, social media advertising, display advertising, and email marketing
• Strong analytical and data-driven mindset, with the ability to use data to optimise campaigns and improve results
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience in the education industry is a plus, but not required

This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.

If you are driven and looking for a new challenge, this is the role for you.

Apply today.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.