Managing Generation Y employees


Generation Y, also known as the ‘millennials’, are the fastest growing segment of the workforce. Generation Y is sometimes perceived as the most high maintenance cohort to ever enter the force. Often dissatisfied with their jobs and employers, these educated and confident youngsters need strong management to bring out their potential.

So how do you bring out the best in your Generation Y workforce?


Understand their motivation

The first step to managing Generation workers is to understand them. Generation Y workers were socialized in a digital world and are therefore known for being technologically savvy. Continually wired and connected, Generation Y’ers are highly informed social creatures who value human connections, enjoying team work and collaborative tasks.

Achievement orientation

With a desire to be intellectually challenged, Generation Y workers are also known for their goal and achievement-oriented mindset. However, as highly skilled multi-taskers, they often suffer from a lack of direction and can end up taking on too many tasks at once. Make sure you set goals and targets that can be easily measured throughout the process.

With unparalleled intellectual authority, Generation Y’ers have less respect for organisational authority based on ‘rank’, and instead respond to individuals – no matter the level of the organisation they are at - who portray exceptional intelligence and results. So you can’t assume that the title ‘manager’ will automatically entitle you to respect from your Generation Y employees.

Generation Y’ers have a strong sense of morality and fairness, openly questioning the actions of their superiors if they seem biased or unjust. 

Ambitious and driven

Generation Y’ers are ambitious. With an abundance of financial and personal goals, these employees enter the workforce with high expectations of success, looking for early rewards rather than long-term investment pay-outs.

Although they may be branded as ‘me’ centric workers, Generation Y’ers have a strong sense of morality and fairness, openly questioning the actions of their superiors if they seem biased or unjust. This ‘why’ generation has little trust in organisations and consequently, their career path may consist of a series of short term transactional employment relationships, unless management exceeds their expectations, providing them with a sense of belonging.

Managing expectations

Firstly, as a manager you need to tell Generation Y’ers what is expected of them in a clear and concise manner. By informing them about how they fit into the ‘big picture’, you can motivate Generation Y’ers to work towards an end goal, providing them with a sense of ‘value’ and belonging.

By laying out the company’s rules, processes and expectations in detail, Generation Y’ers will be able to approach their tasks with proper guidance. If you show them that success can only be reached through dedication and hard work, Gen Y’ers will be motivated to apply themselves to every task, enjoying the challenge.

Should you be looking at new additions to your team, please feel free to get in touch with us at or call (84) 8 3520 7900 for more information.


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