PR Director

PUBLIC RELATIONS DIRECTOR Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: collaborative, strategic communications, stakeholder engagement, media relations, brand reputation, crisis management, team development, inclusive workplace, flexible working opportunities, supportive leadership

An exciting opportunity has arisen for a Public Relations Director to join a leading organisation in Ho Chi Minh City, where your expertise in strategic communications and stakeholder engagement will be highly valued. This role offers you the chance to shape and elevate the public image of a respected business, working closely with senior leaders and cross-functional teams to deliver impactful messaging and foster positive relationships with key audiences. You will enjoy an inclusive workplace culture that values collaboration, knowledge sharing, and professional growth, as well as flexible working opportunities designed to support your work-life balance. If you are passionate about building brand reputation and thrive in environments where your interpersonal skills make a real difference, this is the perfect next step for your career.

* Play a pivotal role in shaping the organisation’s public image by developing and executing comprehensive PR strategies that align with business objectives and values.
* Enjoy flexible working opportunities within a supportive environment that encourages professional development, teamwork, and open communication across all levels.
* Work alongside knowledgeable colleagues who are committed to fostering an inclusive culture where every voice is heard and contributions are recognised.

What you'll do:

As Public Relations Director based in Ho Chi Minh City, you will play a central role in shaping how the organisation is perceived by its various audiences. Your day-to-day activities will involve designing robust communication strategies that reflect the company’s mission while responding proactively to emerging opportunities or challenges. You will be responsible for nurturing valuable connections with media outlets and key partners, ensuring that all public-facing materials are accurate, engaging, and aligned with organisational values. By guiding your team through complex projects and supporting their professional development, you will help create an environment where everyone can contribute their best work. Success in this position means consistently delivering clear messages that resonate with stakeholders while protecting the company’s reputation during times of change or uncertainty.

* Develop and implement integrated public relations strategies that enhance the organisation’s reputation across multiple channels, ensuring alignment with overall business goals.
* Build and maintain strong relationships with media representatives, industry stakeholders, and community partners to maximise positive coverage and manage information flow.
* Oversee crisis communication plans by preparing responses to sensitive issues, safeguarding the organisation’s interests while maintaining transparency and trust.
* Lead, mentor, and inspire a team of PR professionals by providing guidance, feedback, and training opportunities that promote continuous learning and growth.
* Collaborate closely with internal departments such as marketing, HR, and executive leadership to ensure consistent messaging and unified brand representation.
* Monitor media trends, analyse coverage metrics, and prepare detailed reports on campaign effectiveness to inform future strategy adjustments.
* Organise press conferences, media briefings, and public events that showcase the organisation’s achievements while strengthening stakeholder relationships.
* Craft compelling press releases, speeches, articles, and other content tailored for diverse audiences both locally and internationally.
* Manage external agencies or consultants when required to ensure high-quality delivery of PR initiatives within agreed timelines and budgets.

What you bring:

To excel as Public Relations Director you will bring a wealth of experience from previous roles where you have successfully managed complex communications projects for prominent brands or organisations. Your interpersonal skills will enable you to build trust quickly with both internal colleagues and external partners alike. You should be comfortable navigating fast-changing situations while remaining calm under pressure—especially when handling sensitive topics or crises. A passion for mentoring others is essential as you guide your team towards shared goals; your openness to feedback ensures ongoing improvement for yourself as well as those around you. Familiarity with local market dynamics in Ho Chi Minh City will be advantageous but not essential if you demonstrate adaptability and eagerness to learn about new environments.

* Extensive experience in public relations or corporate communications roles within large organisations or agencies, ideally at a senior management level.
* Proven ability to develop comprehensive PR strategies that drive brand awareness while managing reputational risks effectively.
* Exceptional written and verbal communication skills in both English and Vietnamese (or willingness to work closely with translation resources).
* Demonstrated success in building collaborative relationships with journalists, influencers, government officials, or other external stakeholders.
* Strong background in crisis management including preparation of statements under pressure and coordination of rapid response teams.
* Experience leading diverse teams by fostering an inclusive atmosphere where each member feels supported in their professional journey.
* Advanced project management capabilities enabling you to juggle multiple priorities without compromising quality or deadlines.
* A keen understanding of digital media platforms combined with traditional PR tactics for maximum reach across different audience segments.
* Ability to analyse data from media monitoring tools or surveys to measure campaign impact and recommend improvements.

What sets this company apart:

This organisation stands out for its commitment to creating an inclusive workplace where every employee is encouraged to share ideas openly and collaborate across functions. The leadership team prioritises staff wellbeing through flexible working arrangements designed to accommodate personal needs alongside professional responsibilities. Employees benefit from access to ongoing training programmes that support career progression at every stage. The company also places great emphasis on social responsibility—actively participating in community initiatives that make a positive impact beyond business operations. With a focus on transparent communication at all levels of the organisation, you can expect your contributions as Public Relations Director to be recognised and celebrated within a truly supportive environment.

What's next:

If you are ready to take on this rewarding challenge as Public Relations Director in Ho Chi Minh City, we encourage you to apply now!

Apply today by clicking on the link provided—your next career move awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.