Marketing Manager - Consumer Electronics

Marketing Manager – Consumer Electronics Salary: Competitive and based on experience Location: Ho Chi Minh City Keywords: brand management, digital operations, social media strategy, influencer partnerships, market intelligence, public relations, CSR initiatives, dealer conventions

A leading global recruitment company is seeking a talented Marketing Manager for a prominent consumer electronics brand in Ho Chi Minh. This exciting opportunity places you at the heart of strategic brand development, digital marketing, and customer engagement within a highly respected organisation. You will play a pivotal role in shaping the brand’s presence across multiple channels, driving impactful campaigns, and fostering meaningful relationships with key partners and stakeholders. The position offers an engaging blend of strategic planning and hands-on execution, ensuring every day brings new challenges and opportunities to make a real difference. With flexible working opportunities and a supportive team environment, this role is perfect for someone who thrives on collaboration, innovation, and delivering results that matter.

• Take ownership of end-to-end brand marketing strategies, ensuring consistent messaging and visual identity across all platforms while collaborating closely with cross-functional teams.
• Drive social media engagement, influencer partnerships, and digital campaigns to maximise reach and return on investment, leveraging your expertise in both creative content and data-driven optimisation.
• Enjoy flexible working opportunities in a supportive environment that values professional growth, knowledge sharing, and the chance to work on high-impact projects within the consumer electronics sector.

What you'll do:

As a Marketing Manager – Consumer Electronics based in Ho Chi Minh City, you will be entrusted with elevating the brand’s profile through innovative marketing strategies that span digital operations, social media management, influencer collaborations, media buying, sponsorships, public relations, crisis communications, CSR initiatives, market research, and dealer convention planning. Your day-to-day responsibilities will involve close collaboration with internal teams as well as external partners to ensure seamless execution of integrated campaigns. You will be expected to bring together creative thinking with analytical rigour—balancing hands-on operational tasks such as content creation or event logistics with higher-level strategic planning. Success in this role means consistently delivering cohesive messaging across all touchpoints while adapting quickly to changing market dynamics. Your ability to foster strong relationships with influencers and dealers alike will be crucial in building lasting loyalty for the brand. Additionally, you will play a vital part in safeguarding the company’s reputation through effective PR management and crisis response protocols. By leveraging your expertise in branding and digital platforms alongside your passion for teamwork and continuous improvement, you will help shape the future direction of one of the most recognisable names in consumer electronics.

• Develop comprehensive brand strategies that align with organisational objectives and ensure their effective implementation across all marketing channels.
• Maintain consistency in brand messaging, visuals, and campaign execution to reinforce the company’s market positioning.
• Analyse evolving market trends to identify new growth opportunities and inform future marketing initiatives.
• Oversee the creation, scheduling, and performance analysis of social media content to drive audience engagement and optimise campaign outcomes.
• Manage website content updates, SEO enhancements, and user experience improvements by collaborating with IT and design teams.
• Identify, negotiate with, and nurture relationships with influencers and key opinion leaders to amplify brand visibility.
• Plan and execute paid media campaigns across digital, print, and out-of-home channels while continuously refining targeting strategies based on performance data.
• Secure sponsorships that reflect brand values, manage these partnerships effectively, and evaluate their impact on overall brand perception.
• Craft compelling press releases, coordinate media relations activities, monitor coverage, and safeguard the public image of the brand through proactive communication.
• Design crisis communication plans to address sensitive situations swiftly while mitigating reputational risks through thoughtful response efforts.

What you bring:

To excel as a Marketing Manager – Consumer Electronics you will bring a wealth of experience spanning integrated marketing strategy development across both online and offline channels. Your background should include hands-on involvement with social media management tools as well as website content optimisation practices. A deep understanding of public relations best practices—including crisis management—is essential for maintaining positive stakeholder perceptions during challenging times. Analytical skills are critical; you should feel comfortable interpreting complex datasets from campaign metrics or competitive research reports into actionable insights that drive business outcomes. Your interpersonal skills will enable you to build trust-based relationships not only internally but also externally—with influencers/KOLs or dealer networks—ensuring collaborative success on joint initiatives. Advanced proficiency in MS Office applications supports your ability to deliver polished presentations or detailed reports efficiently. While prior exposure to consumer electronics or home appliances is advantageous it is your enthusiasm for learning new sectors combined with meticulous attention-to-detail that truly sets you apart.

• Demonstrated experience developing integrated marketing strategies that encompass both traditional branding techniques and modern digital channels.
• Proven track record in managing social media platforms including Facebook and Google as well as website CRM systems for optimal audience engagement.
• Strong background in public relations including crafting press releases, managing media relationships, and handling crisis communications with sensitivity.
• Expertise in analysing data from various sources to inform decision-making processes related to campaign performance or market trends.
• Experience negotiating with influencers or key opinion leaders (KOLs) to establish mutually beneficial partnerships that enhance brand reach.
• Familiarity with planning large-scale events such as national dealer conventions including logistics coordination and relationship-building activities.
• Bachelor’s degree in Business Administration, Marketing or Communication coupled with advanced proficiency in MS Office applications such as Word, Excel, PowerPoint.
• Detail-oriented approach combined with excellent multitasking abilities; open-mindedness towards new ideas is highly valued.
• Ability to work collaboratively within teams while also demonstrating autonomy when required; commitment to achieving shared goals is essential.
• Previous experience within electrical home appliances or similar industries would be considered an advantage but is not mandatory.

What sets this company apart:

This organisation stands out for its unwavering commitment to nurturing talent within an inclusive workplace culture where every voice is valued. Employees benefit from flexible working arrangements designed to support work-life balance alongside generous training opportunities aimed at fostering continuous professional development. The company takes pride in its collaborative approach—encouraging knowledge sharing between departments so everyone can contribute meaningfully towards shared objectives. As part of a globally recognised leader in consumer electronics you will have access to cutting-edge resources while enjoying the stability associated with an established industry name. The focus on corporate social responsibility further demonstrates their dedication not just to business success but also positive community impact—making this an ideal environment for those who want their work to matter both inside and outside the office.

What's next:

If you are ready to take your career in marketing to new heights within the thriving world of consumer electronics then this is your moment!

Apply today by clicking on the link below—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.