Marketing Manager - Consumer Electronics - HCM based

Marketing Manager – Consumer Electronics - HCM Based Salary: Competitive and based on experience Location: Ho Chi Minh city Keywords: marketing strategy, brand management, consumer electronics, cross-functional collaboration, product launch, market analysis, campaign planning, business growth

An exciting opportunity awaits an experienced Marketing Manager to join a leading consumer electronics organisation in Ho Chi Minh City. This role is perfect for someone who thrives on building strong industry networks, elevating brand presence, and shaping the corporate image through impactful communication and media relations programmes. The company offers a supportive environment where your expertise in developing and executing marketing strategies will be highly valued. You will have the chance to work closely with cross-functional teams, drive product launches, and play a pivotal role in business growth. With flexible working opportunities and a commitment to professional development, this position provides the ideal platform for you to make a significant impact while advancing your career.

• Play a key role in shaping the marketing direction of a renowned consumer electronics brand, driving both short-term wins and long-term success through strategic planning and execution.
• Collaborate with talented professionals across departments and external partners, ensuring seamless delivery of campaigns and initiatives that resonate with customers nationwide.
• Benefit from a workplace that values knowledge sharing, encourages personal growth, and supports your ambitions with ongoing training opportunities and flexible working arrangements.

What you'll do:

As a Marketing Manager – Consumer Electronics based in Ho Chi Minh City, you will be at the forefront of driving brand growth through innovative marketing initiatives. Your day-to-day responsibilities will involve crafting robust strategies that not only support sales but also elevate the overall brand image. You will coordinate product launches from inception to market entry, ensuring every detail aligns with consumer expectations. By leveraging your analytical skills, you will interpret market data to refine campaigns for maximum impact. Working collaboratively with internal teams and external partners will be essential as you bring together diverse perspectives to achieve shared business goals. Your ability to manage budgets efficiently while delivering high-quality promotional materials will set you up for success in this dynamic environment. Through your efforts in public relations, you will help shape how customers perceive the brand across multiple touchpoints.

• Develop medium- to long-term marketing strategies and comprehensive business plans that align with organisational objectives and market trends.
• Oversee sales support activities throughout Vietnam, ensuring effective coordination between marketing and sales functions to maximise performance.
• Lead the launch of new products while managing existing product portfolios, ensuring each offering meets customer needs and stands out in the marketplace.
• Plan, execute, and monitor brand campaigns by establishing quarterly and monthly operational plans that drive awareness and engagement.
• Manage marketing budgets responsibly, providing regular reports on expenditure and campaign effectiveness to senior management.
• Design promotional activities and order materials tailored for various distribution channels to enhance reach and visibility.
• Conduct thorough market research, analyse consumer responses, evaluate brand health, track KPIs, and provide actionable insights for continuous improvement.
• Establish annual brand plans based on data-driven analysis of previous campaigns’ results to inform future strategies.
• Collaborate closely with cross-functional teams within the organisation as well as external agencies to ensure alignment on goals and flawless execution of projects.
• Perform public relations tasks that strengthen the corporate image and foster positive relationships with stakeholders.

What you bring:

To excel as a Marketing Manager – Consumer Electronics, you will bring extensive experience from top-tier FMCG companies where you have honed your skills in both strategic planning and hands-on execution. Your background should include successful management of large-scale product launches as well as ongoing portfolio oversight. A deep understanding of market dynamics combined with strong analytical capabilities will allow you to identify trends early and adapt strategies accordingly. Your interpersonal skills are vital for fostering cooperation among diverse teams, ensuring everyone works towards common goals. Experience working abroad or collaborating on global projects is highly valued as it demonstrates adaptability in multicultural environments. Familiarity with trade marketing practices such as shopper marketing, promotions, pricing strategies, along with fluency in business English will further distinguish you as an ideal candidate for this role.

• A bachelor’s degree or higher in marketing, business administration or a related field is required for this position.
• At least 10 years of relevant experience in marketing roles within foreign fast-moving consumer goods (FMCG) corporations is essential.
• Demonstrated experience as a brand manager or product manager with proven results in launching new brands or products into competitive markets.
• Exceptional problem-solving abilities that enable you to navigate complex challenges while maintaining focus on business objectives.
• Strong background in establishing and executing comprehensive brand strategies that deliver measurable outcomes.
• Advanced data analysis skills coupled with proficiency in report writing to communicate findings clearly to stakeholders.
• Project management expertise that ensures timely delivery of campaigns within budget constraints while maintaining high standards of quality.
• Excellent communication skills for effective collaboration both within headquarters and across different departments of the corporation.
• Willingness and ability to travel internationally without restrictions as required by business needs.

What sets this company apart:

This organisation stands out as a leader in the consumer electronics sector thanks to its unwavering commitment to quality, innovation, and customer satisfaction. Employees benefit from being part of a collaborative network where knowledge sharing is encouraged at every level. The company places great emphasis on professional development by offering access to training programmes designed to help you grow both personally and professionally. Flexible working opportunities are available so you can maintain a healthy work-life balance while pursuing your career ambitions. The leadership team is dedicated to creating an inclusive environment where every voice is heard and contributions are recognised. By joining this company, you become part of a community that values dependability, teamwork, and mutual respect—ensuring your efforts are always supported as you strive for excellence together.

What's next:

If you are ready to take your marketing career to new heights within the thriving world of consumer electronics, this is your moment!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.