Senior Brand Manager

An exciting opportunity has arisen for a Senior Brand Manager to join a leading pharmaceutical organisation in Ho Chi Minh City. This role is perfect for someone who thrives on shaping brand narratives, driving impactful marketing strategies, and collaborating across diverse teams to deliver exceptional results. You will play a pivotal part in developing and executing comprehensive brand plans, ensuring the successful launch of new products, and optimising omnichannel engagement. The organisation is renowned for its commitment to scientific excellence, patient-centric values, and fostering an inclusive environment where your expertise and ideas are truly valued. With a strong focus on professional growth, you will have the chance to coach and develop a talented marketing team while working alongside knowledgeable colleagues who share your passion for making a difference in healthcare.

• Shape the future of pharmaceutical brands by crafting and implementing strategic marketing plans that drive business performance and patient outcomes.
• Collaborate with cross-functional teams and external partners to deliver innovative omnichannel campaigns and ensure regulatory compliance at every stage.
• Enjoy flexible working opportunities, ongoing training, and the support of a highly experienced team dedicated to your professional development.

What you'll do:

As a Senior Brand Manager, you will be entrusted with steering the direction of key pharmaceutical brands by designing robust strategies that resonate with both business objectives and patient needs. Your day-to-day activities will involve orchestrating the end-to-end execution of marketing plans—ranging from digital campaigns to new product launches—while ensuring each initiative is grounded in deep market understanding. You will collaborate closely with internal stakeholders across various departments as well as external partners such as communication agencies and healthcare associations. By leveraging your analytical acumen, you will interpret complex data sets to make informed decisions that keep your brands ahead in a rapidly changing environment. Additionally, you will nurture talent within your team by providing coaching and career development opportunities, all while upholding the highest standards of compliance and ethical conduct.

• Develop comprehensive brand strategies that align with organisational objectives, including digital initiatives designed to maximise market impact.
• Lead the execution of operational plans to achieve brand goals, overseeing product launches and ensuring seamless implementation across all channels.
• Provide local market insights to tailor brand strategies effectively, adapting quickly to changing environments and customer needs.
• Foster effective cross-functional collaboration with internal teams such as sales, medical, regulatory, finance, HR, supply chain, and regional groups to ensure cohesive brand management.
• Manage relationships with external vendors to create personalised marketing campaigns through multiple channels, enhancing customer engagement.
• Analyse market research data and customer insights to inform strategic decisions and adapt plans in response to evolving market conditions.
• Engage key opinion leaders (KOLs) to leverage their insights in shaping brand strategies and supporting campaign effectiveness.
• Optimise digital resources and capabilities to enhance omnichannel solutions and maximise customer reach.
• Oversee project scope, budgets, timelines, and deliverables for assigned projects, ensuring high-quality outputs within set parameters.
• Coach and develop direct reports within the marketing team by building tailored development plans that foster growth and improve competencies.

What you bring:

To excel as a Senior Brand Manager, you will bring substantial experience from the pharmaceutical sector where you have successfully managed brands through all stages of their lifecycle. Your background should include hands-on involvement in developing strategic marketing initiatives that have delivered measurable results. You possess strong analytical skills that enable you to interpret complex data sets swiftly and accurately. Your interpersonal strengths allow you to build meaningful relationships both internally—with colleagues from sales, medical affairs, regulatory affairs—and externally—with key opinion leaders and partner agencies. You are adept at managing multiple projects simultaneously while maintaining meticulous attention to detail. A collaborative mindset ensures you work harmoniously within teams while also nurturing those around you through coaching and mentorship. Your familiarity with regulatory frameworks ensures all activities adhere strictly to industry standards.

• Bachelor’s Degree in Pharmacy or Medicine or a related scientific discipline is essential for this position.
• A minimum of three years’ experience in pharmaceutical brand management with a proven track record of delivering effective marketing plans and campaigns is required.
• Demonstrated leadership skills with the ability to connect, collaborate, and build consensus across matrix organisations are vital for success.
• Strong organisational abilities combined with excellent interpersonal skills are necessary for managing complex projects under time constraints.
• Experience navigating regulatory approval processes along with knowledge of relevant codes of practice is highly desirable.
• Proficiency in analysing market research data to extract actionable insights that inform strategic decisions is expected.
• Exceptional attention to detail coupled with a sense of accountability ensures high standards are consistently met.
• A flexible attitude oriented towards teamwork is important for contributing positively to priority projects within the organisation.
• Previous experience in consumer or managed markets promotions or strategy roles would be advantageous but not mandatory.
• Understanding of Vietnam’s healthcare environment as well as experience in insight/market research or sales leadership roles would be beneficial.

What sets this company apart:

This organisation stands out as a global leader committed to advancing healthcare through science-driven innovation and unwavering dedication to patients’ wellbeing. Employees benefit from an inclusive culture that values diversity of thought and encourages open collaboration across all levels. The company places significant emphasis on professional development by offering access to extensive training programmes designed to enhance both technical expertise and leadership capabilities. Flexible working arrangements support work-life balance while generous pension contributions reflect a genuine investment in employees’ futures. Here you will find yourself surrounded by passionate professionals who are united by shared values—putting patients first, acting ethically at all times, striving for excellence together—and who are eager to welcome new colleagues ready to contribute their unique perspectives toward shared success.

What's next:

If you are ready to take your career in pharmaceutical brand management to new heights within an inspiring environment, this is your moment!

Apply today by clicking on the link provided—your next rewarding challenge awaits.