Brand Manager - FMCG

Brand Manager - FMCG Location: Ho Chi Minh Keywords: brand management, consumer insights, cross-functional collaboration, trade marketing, innovation projects, brand equity, storytelling, FMCG industry, marketing experience, product development

An exciting opportunity has arisen for a Brand Manager within the fast-moving consumer goods sector, based in vibrant Ho Chi Minh City. This role is perfect for someone who thrives on transforming consumer and customer data into actionable business strategies, while building strong relationships with both internal teams and external partners. The organisation offers a supportive environment where your expertise in brand planning, communication, and trade collaboration will be highly valued. You will have the chance to lead innovation and renovation cycles, ensuring that every project aligns with broader business objectives. If you are passionate about nurturing brands, driving impactful campaigns, and working collaboratively across functions, this position provides an excellent platform for professional growth and personal fulfilment.

• Play a pivotal role in shaping brand strategy by turning market insights into effective initiatives that drive business results and foster long-term brand loyalty.
• Enjoy flexible working opportunities in a collaborative setting that values knowledge sharing, teamwork, and continuous learning to support your career progression.
• Be part of a team that encourages open communication, supports cross-functional projects, and recognises your contributions to both innovation and day-to-day brand excellence.

What you'll do:

As a Brand Manager Fast Moving Consumer Goods based in Ho Chi Minh City, you will play an integral role in shaping the future of well-known brands within a dynamic marketplace. Your day-to-day responsibilities will involve collaborating with diverse teams to translate consumer insights into compelling brand strategies that resonate with target audiences. You will oversee the execution of marketing programmes from ideation through launch, ensuring every detail aligns with the overarching vision. By fostering strong partnerships internally and externally, you will help drive cohesive campaigns that elevate brand presence across all channels. Your ability to manage budgets efficiently while tracking performance metrics will be crucial in optimising outcomes. Additionally, you will spearhead innovation initiatives—guiding projects from initial concept through commercialisation—while supporting sales efforts with tailored resources. Success in this role requires a blend of analytical thinking, creativity in storytelling, organisational prowess, and a genuine passion for building brands that connect deeply with consumers.

• Assist in developing annual operating plans and brand strategies by analysing consumer and customer data to generate meaningful business insights and actionable initiatives.
• Execute comprehensive program tactics including product development, communication strategies, packaging design, and promotional activities to ensure consistent brand messaging.
• Build and nurture effective relationships with key internal stakeholders as well as external partners such as distributors, key accounts, creative agencies, digital teams, and event organisers to deliver seamless brand execution.
• Track key performance metrics diligently and produce detailed reports to inform ongoing strategy adjustments and measure campaign effectiveness.
• Manage advertising and promotion budgets responsibly by monitoring spend against targets while maximising return on investment for all brand activities.
• Lead agency partners through the creative process for communication projects, ensuring alignment with overall brand vision and consistency across all touchpoints.
• Collaborate closely with commercial channel teams and trade marketing colleagues to develop robust plans that enhance brand visibility and availability across multiple sales channels.
• Support the sales team by providing essential tools, equipment, and product training to empower distributors, enablers, and key account managers in representing the brand effectively.
• Champion the innovation and renovation cycle by leading cross-functional teams from concept testing through development to successful commercialisation of new products or refreshed offerings.
• Work hand-in-hand with finance teams to ensure that all innovation or renovation projects are underpinned by sound business cases aligned with strategic objectives.

What you bring:

To excel as a Brand Manager Fast Moving Consumer Goods in this role, your background should reflect substantial hands-on experience within the FMCG sector—ideally gained at multinational companies where high standards are expected. Your academic credentials underpin your practical expertise; however, it is your ability to synthesise data into actionable insights that truly sets you apart. You bring not only technical proficiency but also outstanding interpersonal skills that foster trust among colleagues and partners alike. Your approach is grounded in empathy—understanding what motivates consumers—and you thrive when collaborating towards shared goals. A keen eye for detail ensures nothing slips through the cracks during campaign execution or budget management. Furthermore, your adaptability allows you to respond constructively when faced with shifting priorities or unexpected challenges. Above all else, your commitment to nurturing brands through thoughtful storytelling makes you an invaluable asset capable of inspiring those around you.

• Bachelor’s degree or higher in business management, marketing or a related field is required; experience in nutrition is considered advantageous.
• Fluency in English is essential for effective communication across local and international teams.
• A minimum of four years’ relevant marketing experience within multinational FMCG organisations is necessary to demonstrate proven capability.
• Demonstrated expertise in building distinctive Manifesto brands and driving equity-building initiatives that contribute directly to business growth.
• Deep understanding of how to leverage unique brand assets combined with exceptional storytelling skills to act as a true guardian of brand equity.
• Excellent verbal and written communication abilities enable you to convey ideas clearly while engaging diverse audiences.
• Strong collaboration skills are vital for working seamlessly within cross-functional teams spanning marketing, sales, finance, trade marketing, and external agencies.
• Well-developed organisational skills paired with effective problem-solving abilities allow you to manage multiple priorities simultaneously without compromising quality.
• A results-oriented mindset ensures you can adapt quickly to changing market dynamics while maintaining focus on achieving set objectives.
• Experience managing innovation or renovation launch projects is highly desirable as it demonstrates your capacity for overseeing complex initiatives from start to finish.

What sets this company apart:

This organisation stands out as a leader within the fast-moving consumer goods industry thanks to its unwavering commitment to quality products that make a positive impact on communities. Employees benefit from an inclusive culture where teamwork is celebrated and individual contributions are recognised. The company places great emphasis on professional development—offering access to training opportunities designed to help you grow both personally and professionally. Flexible working arrangements support work-life balance while generous benefits packages reflect their appreciation for dedication shown by each team member. With a reputation built on integrity and social responsibility, this employer provides an environment where your talents can flourish alongside like-minded professionals who share your passion for making a difference through trusted brands.

What's next:

If you are ready to take the next step in your career journey within the FMCG sector—where your ideas matter and your achievements are celebrated—this could be the perfect opportunity for you!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.