Product Marketing Assistant Manager - Consumer Electronics

PRODUCT MARKETING ASSISTANT MANAGER - Consumer Electronics Salary: Competitive and based on experience Location: Ho Chi Minh Keywords: product marketing, consumer electronics, promotion strategy, budget allocation, market segmentation, forecasting, trading activities, pricing management, collaborative environment, growth opportunities

An exciting opportunity has arisen for a Product Marketing Assistant Manager to join a leading organisation in Ho Chi Minh, specialising in the consumer electronics sector. This role is perfect for someone who thrives on working collaboratively within a supportive team and is passionate about driving impactful marketing strategies. You will play a pivotal part in shaping promotional campaigns, managing budgets, and supporting trading and pricing initiatives that directly influence business growth. The company offers flexible working opportunities, ongoing training, and a nurturing environment where your professional development is prioritised. If you are looking to make a meaningful contribution while advancing your career in product marketing, this position provides the ideal platform.

* Play a key role in developing and executing marketing strategies for consumer electronics products, ensuring effective budget allocation and impactful promotions.
* Benefit from flexible working opportunities and continuous training designed to support your professional growth within a collaborative and inclusive team.
* Contribute to an organisation that values teamwork, knowledge sharing, and the personal development of every employee.

What you'll do:

As a Product Marketing Assistant Manager, you will be instrumental in supporting the execution of comprehensive marketing plans for consumer electronics products. Your day-to-day responsibilities will involve collaborating with various departments to ensure seamless delivery of promotional activities, managing budgets effectively, and providing valuable input into trading decisions. You will also be involved in conducting market segmentation analyses to better understand customer needs and preferences, as well as assisting with pricing strategies that keep the organisation competitive. By preparing accurate forecasts and monitoring campaign outcomes, you will help drive informed decision-making processes. Success in this role requires excellent organisational skills, attention to detail, and the ability to work harmoniously within a team-oriented environment.

* Collaborate with cross-functional teams to plan and implement promotional campaigns that align with overall business objectives in the consumer electronics market.
* Manage budget allocation for various marketing activities, ensuring resources are used efficiently to maximise return on investment.
* Support trading activities by coordinating with sales teams and external partners to drive product visibility and market share.
* Assist in developing pricing strategies based on thorough market analysis, competitor benchmarking, and customer insights.
* Conduct detailed market segmentation to identify target audiences and tailor marketing efforts accordingly.
* Prepare accurate sales forecasts by analysing historical data, current trends, and market dynamics.
* Monitor campaign performance metrics and provide actionable recommendations for optimisation.
* Work closely with product managers to ensure alignment between product features and marketing messages.
* Contribute to the creation of compelling marketing materials that resonate with customers across multiple channels.
* Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in product marketing.

What you bring:

In this Product Marketing Assistant Manager position, your background in consumer electronics or similar industries will enable you to bring valuable insights into promotional planning and execution. Your proven track record of managing budgets effectively ensures that all marketing initiatives are both impactful and cost-efficient. With your strong analytical mindset, you excel at segmenting markets and forecasting demand based on robust data analysis. Your interpersonal skills foster collaboration across departments while your experience supporting trading activities helps drive successful partnerships. Additionally, your familiarity with pricing strategies allows you to contribute meaningfully to maintaining competitiveness. Your ability to craft compelling messaging ensures that products resonate with target audiences. A commitment to staying informed about industry developments further enhances your effectiveness in this role.

* Demonstrated experience in product marketing or related roles within the consumer electronics industry or similar fast-moving sectors.
* Proven ability to manage budgets for promotional activities while ensuring optimal resource utilisation.
* Strong analytical skills with experience in market segmentation, forecasting, and data-driven decision making.
* Excellent interpersonal skills with a collaborative approach to working across teams and building positive relationships.
* Familiarity with trading activities such as coordinating with sales teams or external partners to enhance product reach.
* Experience supporting pricing strategy development through competitor analysis and market research.
* Ability to create engaging marketing materials tailored to diverse customer segments across multiple platforms.
* Up-to-date understanding of industry trends, new technologies, and evolving best practices in product marketing.
* Outstanding organisational abilities with keen attention to detail when managing multiple projects simultaneously.

What sets this company apart:

This organisation stands out as a leader in the consumer electronics field by fostering an inclusive culture where every team member’s contributions are valued. Employees benefit from flexible working arrangements that promote work-life balance alongside generous training opportunities designed to support ongoing professional development. The company places great emphasis on knowledge sharing within its collaborative teams—ensuring everyone has access to the resources they need for success. With a focus on nurturing talent from within, employees are encouraged to grow their careers through mentorship programmes and regular feedback sessions. The workplace is characterised by mutual respect, open communication, and a genuine commitment to employee wellbeing—making it an ideal environment for those seeking both personal fulfilment and career advancement.

What's next:

If you are ready to take the next step in your career as a Product Marketing Assistant Manager within the thriving consumer electronics sector, this is your chance to make an impact while growing professionally.

Apply today by clicking on the link provided—your future starts here!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.