Retail Marketing Manager - Consumer Electronics

RETAIL MARKETING MANAGER – CONSUMER ELECTRONICS Salary: Competitive and based on experience Location: Ho Chi Minh City Keywords: GTM strategy, offline retail marketing, nationwide scope, shop decoration innovation, training and development, promoter productivity, trade marketing

A leading global brand in consumer electronics is seeking a Retail Manager to take full ownership of their go-to-market strategy across Vietnam. This is an exceptional opportunity for you to shape the offline retail experience, drive trade and retail marketing initiatives, and lead nationwide projects that impact every corner of the country. You will be at the forefront of shop decoration innovation, training programmes, and promoter productivity, ensuring that every customer touchpoint reflects excellence. If you are passionate about delivering outstanding results in a collaborative environment and want to make a tangible difference in the world of consumer electronics, this role offers you the platform to do just that. Enjoy flexible working opportunities, generous pension contributions, and access to ongoing training opportunities as you grow your career with a supportive leadership team.

* Take charge of a comprehensive go-to-market strategy for one of the most respected names in consumer electronics, influencing how products reach customers nationwide.
* Enjoy flexible working opportunities and generous pension contributions while benefiting from continuous training and professional development.
* Work within a knowledgeable and dependable team that values inclusivity, collaboration, and supportive leadership at every level.

What you'll do:

As a Retail Manager – Consumer Electronics, you will play a pivotal role in shaping how products are presented and experienced by customers throughout Vietnam. Your day-to-day responsibilities will involve collaborating with various teams to design and implement impactful trade marketing strategies that resonate with local markets. You will oversee the execution of retail marketing campaigns from concept through delivery while ensuring that each initiative aligns with broader business goals. By driving innovative shop decoration projects and supporting promoter productivity through targeted training sessions, you will help create memorable shopping experiences that set the brand apart. Your ability to nurture strong partnerships with retailers and agencies will be essential as you coordinate nationwide efforts aimed at maximising product reach. Success in this role requires a blend of strategic thinking, operational excellence, creativity in visual merchandising, and a genuine commitment to delivering value for both customers and colleagues.

* Develop and execute a robust go-to-market strategy for offline channels including trade marketing, retail marketing, below-the-line activities, training programmes, sales operations, promoter productivity, and shop decoration innovation.
* Collaborate closely with cross-functional teams to ensure seamless implementation of nationwide campaigns that enhance brand visibility and customer engagement.
* Lead the planning and execution of trade marketing initiatives designed to maximise product presence in key retail outlets across Vietnam.
* Oversee all aspects of retail marketing activities, ensuring alignment with overall business objectives and market trends.
* Drive continuous improvement in promoter productivity through effective training programmes, performance monitoring, and motivational initiatives.
* Innovate shop decoration concepts to create engaging in-store experiences that attract customers and reinforce brand identity.
* Manage relationships with external partners including retailers, agencies, and suppliers to deliver high-impact campaigns on time and within budget.
* Monitor market trends and competitor activities to identify new opportunities for growth and differentiation within the consumer electronics sector.
* Provide regular reporting on campaign effectiveness, sales performance, and return on investment to senior management.
* Champion best practices in customer service by fostering a culture of empathy, responsiveness, and teamwork among all frontline staff.

What you bring:

To excel as a Retail Manager – Consumer Electronics, your background should include significant experience overseeing large-scale go-to-market strategies within the retail or consumer electronics industry. Your track record should reflect success in designing impactful trade marketing initiatives as well as executing creative retail campaigns that drive measurable results. You bring an inclusive approach to leadership—valuing collaboration over competition—and have honed your ability to build trust-based relationships both internally with colleagues and externally with partners. Your analytical mindset allows you to interpret complex data sets while your organisational strengths ensure nothing falls through the cracks during busy campaign periods. Above all else, your dedication to nurturing talent through thoughtful training programmes helps foster an environment where everyone feels supported. A willingness to embrace new technologies or processes further demonstrates your adaptability in this ever-evolving sector.

* Proven experience managing go-to-market strategies within the consumer electronics or related retail sectors on a national scale.
* Demonstrated expertise in offline trade marketing, retail marketing campaigns, below-the-line activities, training programme development, sales operations management, promoter productivity enhancement, and shop decoration innovation.
* Exceptional interpersonal skills with an ability to collaborate effectively across diverse teams while nurturing positive relationships with external partners such as retailers and agencies.
* Strong analytical abilities enabling you to monitor market trends, assess campaign effectiveness, interpret data insights, and recommend actionable improvements.
* Excellent organisational skills allowing you to manage multiple projects simultaneously while maintaining attention to detail under tight deadlines.
* Outstanding communication skills—both written and verbal—that enable you to present ideas clearly to stakeholders at all levels.
* A passion for delivering empathetic customer service by fostering teamwork among frontline staff members who interact directly with consumers.
* Experience using digital tools for campaign tracking or reporting is highly desirable but not mandatory; willingness to learn new systems is valued.
* A commitment to personal growth demonstrated by participation in ongoing training or professional development activities.

What sets this company apart:

This organisation stands out as a global leader committed not only to technological advancement but also to creating an inclusive workplace where every voice matters. Employees benefit from flexible working opportunities tailored around individual needs—enabling better work-life balance without compromising on career progression. Generous pension contributions underscore their long-term investment in your future security while extensive training opportunities empower you to continually expand your skillset. The company’s supportive leadership style encourages open communication across all levels so that everyone can contribute ideas freely. With a focus on knowledge sharing and communal success rather than individual achievement alone, this is an environment where collaboration thrives. Whether you are looking for stability or room for growth within one of the world’s most respected brands in consumer electronics—this is where your ambitions can truly flourish alongside like-minded professionals who share your passion for excellence.

What's next:

If you are ready to take on this exciting challenge and make a real impact across Vietnam’s consumer electronics landscape—your next career move starts here!

Apply today by clicking on the link provided—join a team where your expertise will be valued every step of the way.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.