Trade Marketing Manager - Hanoi based - FMCG

Trade Marketing Manager Salary: Competitive and based on experience Location: Hanoi Keywords: collaborative, supportive leadership, training opportunities, dependable team, inclusive environment, growth leadership, flexible working opportunities, generous pensions contributions

A leading fast-moving consumer goods organisation is seeking a Trade Marketing Manager to join their Hanoi-based team. This is an exceptional opportunity for you to take full responsibility for the trade marketing function, driving channel strategies and promotional excellence across multiple distribution networks. You will be empowered to shape and implement impactful campaigns, collaborate with cross-functional teams, and play a pivotal role in launching new products. The company offers a supportive and inclusive environment where your expertise will be valued, and your professional growth encouraged through ongoing training opportunities. If you are passionate about making a tangible difference in the FMCG sector and thrive in a collaborative setting that values knowledge sharing and dependable teamwork, this role is designed for you.

• Take ownership of the entire trade marketing department, collaborating closely with commercial, sales, and finance teams to deliver outstanding results across all channels.
• Enjoy flexible working opportunities within a nurturing environment that prioritises your development through structured training programmes and supportive leadership.
• Be at the forefront of strategic decision-making, from developing channel strategies to executing high-impact product launches and visibility initiatives.

What you'll do:

As Trade Marketing Manager, you will play a central role in shaping the company's market presence by designing and implementing robust channel strategies that drive both volume and value growth. Your day-to-day responsibilities will involve close collaboration with internal stakeholders to ensure seamless execution of trade marketing initiatives, from pricing strategies to promotional campaigns. You will lead a dedicated team focused on activation, visibility, and POSM deployment while also managing critical projects that impact commercial success. By leveraging your analytical skills for demand forecasting and your project management abilities for new product launches, you will contribute directly to achieving ambitious sales targets. Your ability to foster strong relationships with distributors, supermarkets, and retail partners will be essential in maximising coverage and ensuring consistent brand representation across all channels.

• Oversee the general management of the Trade Marketing department, ensuring all activities align with business objectives and deliver measurable outcomes.
• Act as the main point of contact for coordination between trade marketing and other internal departments such as sales, controlling, operations, and accounting.
• Develop and execute comprehensive distribution channel strategies that maximise market reach and customer engagement across both modern trade and general trade channels.
• Design, implement, and monitor price strategies as well as overall promotion plans to drive sales growth while maintaining budgetary control.
• Lead the planning and execution of activation activities that enhance brand presence and consumer interaction at key touchpoints.
• Create and manage visibility campaigns including POSM (Point of Sale Materials) to ensure optimal brand exposure in retail environments.
• Conduct demand forecasting using S&OP processes to support accurate sales planning and inventory management.
• Coordinate the launch of new products by developing go-to-market plans in collaboration with commercial teams and external partners.
• Manage or co-manage large-scale projects within the commercial division, ensuring timely delivery against set objectives.
• Undertake additional tasks as assigned by the Commercial Director to support evolving business needs.

What you bring:

To excel as Trade Marketing Manager, you will bring not only technical expertise but also interpersonal sensitivity that fosters collaboration across functions. Your background should include significant experience within FMCG environments where you have developed actionable insights from complex data sets. You are adept at balancing strategic thinking with operational execution—ensuring every campaign is grounded in market realities yet delivered with creativity. Your approachability makes you an effective coach who nurtures talent within your team while remaining open-minded towards feedback from peers. A commitment to continuous learning combined with resilience under pressure ensures you can adapt quickly to changing priorities without compromising quality or integrity. Your ability to communicate clearly—whether presenting findings or negotiating solutions—will underpin your success in this influential role.

• Possess a university degree in economics or marketing with a solid academic foundation relevant to FMCG trade marketing.
• Demonstrate deep knowledge of trade marketing principles gained from at least three years in a similar position within fast-moving consumer goods companies.
• Showcase advanced skills in synthesising market information, analysing data trends, and conducting thorough research to inform strategy development.
• Exhibit proven experience in building effective trade marketing strategies as well as hands-on execution of detailed action plans across diverse channels.
• Display strong planning abilities coupled with project management expertise to oversee complex initiatives from conception through completion.
• Bring excellent negotiation skills alongside creative problem-solving capabilities that enable you to resolve challenges collaboratively with internal teams or external partners.
• Provide evidence of people management experience including coaching, mentoring, and evaluating direct reports within a trade marketing context.
• Utilise strong communication skills—both written and verbal—to build rapport with colleagues at all levels while maintaining composure under pressure.
• Demonstrate proficiency in office computing tools such as Excel, Microsoft Word, PowerPoint for reporting, analysis, and presentations.
• Show willingness to travel for business purposes when required; prior experience in FMCG industry is highly advantageous; basic English communication skills are expected.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee development within an inclusive culture that values every voice. Here you will find a dependable network of colleagues who believe in sharing knowledge generously so everyone can succeed together. The leadership team is known for being approachable and supportive—offering guidance without micromanagement so you can grow confidently into greater responsibility. Flexible working arrangements are available where possible to help balance personal commitments alongside professional ambitions. With access to ongoing training opportunities tailored specifically for FMCG professionals like yourself, you can expect continual growth both personally and professionally. The company’s reputation for ethical business practices ensures you work within an environment built on trust—a place where loyalty is recognised and achievements are celebrated collectively.

What's next:

If you are ready to make a meaningful impact in trade marketing while advancing your career within a supportive environment, this is your chance!

Apply today by clicking on the link below—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.