Country Sales Manager - Hybrid working

COUNTRY SALES MANAGER Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: sales management, customer acquisition, distributor management, value chain ownership, budget allocation, channel development, relationship building, independent working, trading terms negotiation, market expansion

An exciting opportunity awaits for a Country Sales Manager to take the helm of a thriving business in Ho Chi Minh City, overseeing all aspects of sales and distribution across Vietnam. This role is perfect for someone who thrives on building meaningful connections, nurturing relationships, and driving growth through collaborative efforts. You will be at the forefront of expanding the customer base, with a particular focus on the mom and baby segment in the southern region, while also managing distributor partnerships and ensuring seamless operations throughout the value chain. The organisation offers a supportive environment that values your expertise, encourages knowledge sharing, and provides flexible working opportunities to help you balance your professional ambitions with personal commitments. If you are looking for a position where your interpersonal skills, strategic thinking, and commitment to excellence will be truly valued, this is your chance to make a significant impact.

* Take full responsibility for developing and executing sales strategies across all channels in Vietnam, with an emphasis on growing the mom and baby market in the south.
* Enjoy autonomy in managing distributor relationships, negotiating trading terms, and allocating budgets to maximise business performance.
* Benefit from a supportive team culture that values collaboration, knowledge sharing, and flexible working arrangements to help you achieve your career goals.

What you'll do:

As Country Sales Manager based in Ho Chi Minh City, you will play a pivotal role in shaping the future of the business across Vietnam. Your day-to-day responsibilities will centre around identifying new customers—especially within the mom and baby segment in the south—while managing distributor partnerships with care and professionalism. You will have full ownership of the value chain, from initial contact through to closing deals, ensuring that trading terms are negotiated effectively and budgets are allocated wisely. Success in this role will come from your ability to build trust-based relationships with partners, collaborate seamlessly with internal teams, stay attuned to market dynamics, and consistently deliver results that exceed expectations. Your efforts will directly contribute to expanding market presence and strengthening the company's reputation as a dependable partner in Vietnam.

* Develop comprehensive sales strategies tailored to each channel within Vietnam, focusing particularly on expanding reach within the mom and baby sector in the southern region.
* Identify new business opportunities by building strong relationships with potential customers across various channels and nurturing these connections into long-term partnerships.
* Manage distributor relationships by providing clear guidance, support, and regular communication to ensure alignment with company objectives and smooth execution of sales plans.
* Oversee the entire value chain process from product introduction to final sale, ensuring efficiency and effectiveness at every stage.
* Negotiate trading terms with partners and distributors to secure mutually beneficial agreements that drive sustainable growth for both parties.
* Allocate budgets thoughtfully across different channels and initiatives to optimise return on investment while maintaining financial discipline.
* Monitor market trends and competitor activities closely to inform strategy adjustments and maintain a competitive edge in the marketplace.
* Collaborate with internal teams such as marketing, logistics, and finance to ensure cohesive execution of business plans and achievement of shared goals.
* Prepare detailed reports on sales performance, market developments, and budget utilisation for senior management review.
* Represent the company at industry events, trade shows, and networking opportunities to enhance brand visibility and foster new business relationships.

What you bring:

To excel as Country Sales Manager in this role based in Ho Chi Minh City, you will bring a wealth of experience from previous positions involving sales management—ideally within fast-moving consumer goods or sectors focused on family-oriented products. Your proven ability to nurture customer relationships will set you apart as someone who can connect authentically with clients while fostering loyalty over time. You will draw upon your expertise managing distributor networks or channel partners to ensure seamless operations throughout Vietnam’s diverse marketplace. Your fluency in both Vietnamese and English will enable you to communicate clearly across all levels of the organisation as well as externally. Analytical thinking is essential; you should feel comfortable interpreting data trends so you can adapt strategies proactively. Above all else, your collaborative spirit—combined with reliability, empathy for others’ perspectives, sensitivity towards customer needs—will make you an invaluable member of this supportive team.

* Proven experience in sales management within fast-moving consumer goods or related industries, ideally with exposure to the mom and baby sector or similar consumer segments.
* Demonstrated ability to identify new business opportunities by leveraging strong interpersonal skills and relationship-building capabilities.
* Track record of successfully managing distributor networks or channel partners in a complex market environment.
* Experience owning end-to-end value chain processes including trading terms negotiation and budget allocation responsibilities.
* Excellent communication skills in both Vietnamese and English (spoken and written), enabling effective collaboration with diverse stakeholders.
* Strong analytical abilities for monitoring market trends, evaluating performance data, and making informed decisions that drive growth.
* Ability to work independently while remaining highly responsive to team needs and organisational priorities.
* Familiarity with preparing detailed sales reports for management review using relevant software tools or platforms.
* A collaborative mindset that values teamwork, knowledge sharing, and supporting colleagues towards common goals.
* Commitment to ethical conduct, dependability, honesty, and delivering high-quality outcomes for customers.

What sets this company apart:

This organisation stands out as a trusted leader committed to nurturing talent while delivering exceptional value across Vietnam’s dynamic consumer landscape. Employees benefit from an inclusive culture where collaboration is celebrated; everyone’s voice matters when it comes to shaping strategy or solving challenges together. Flexible working opportunities allow you to balance professional growth with personal wellbeing—a testament to their understanding that success is best achieved when people feel supported both inside and outside of work. Training opportunities are regularly provided so you can continue developing your skills alongside knowledgeable colleagues who are always willing to share insights or lend a helping hand. With a reputation built on dependability, ethical conduct, and genuine care for customers’ needs—this is an environment where your contributions will be recognised as part of something greater than yourself.

What's next:

If you are ready to take on an influential role where your talents can flourish while making a real difference across Vietnam’s marketplace—this is your moment!

Apply today by clicking on the link below; join a team that values your expertise and supports your journey towards continued success.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.