Senior Sales Manager - B2B - Consumer Electronics

Senior Sales Manager - Consumer Electronics - B2B

A leading global brand is seeking a Senior Sales Manager Business to Business to join their expanding team in Ho Chi Minh City. This is an exceptional opportunity for you to take the next step in your career, driving B2B sales growth and shaping the future of a well-established organisation renowned for its professional environment and commitment to employee development. You will play a pivotal role in developing and executing both short-term and long-term strategies, managing a high-performing sales team, and building strong relationships with major corporate clients and partners. The company offers a modern workplace, clear advancement pathways, and comprehensive benefits including full social insurance coverage, annual bonuses, and generous leave policies. If you are passionate about business development, thrive in collaborative settings, and are eager to make a significant impact on business outcomes, this role provides the perfect platform for your ambitions.

What you'll do:

As Senior Sales Manager Business to Business based in Ho Chi Minh City, you will be entrusted with steering the direction of the B2B sales function by crafting robust strategies that drive sustainable growth. Your day-to-day responsibilities will involve guiding a talented team towards achieving ambitious targets through thoughtful coaching and resource allocation. You will leverage your relationship-building skills to secure new business opportunities with large enterprises while maintaining enduring partnerships with existing clients. By collaborating across departments—from marketing campaigns to logistics coordination—you will ensure every client interaction is smooth and exceeds expectations. Your analytical mindset will be crucial as you monitor market dynamics, evaluate competitor movements, and identify emerging trends that inform your recommendations for continuous improvement. Success in this role means not only meeting revenue goals but also fostering an inclusive culture of shared achievement within your team.

• Develop comprehensive short-term and long-term strategies for expanding the B2B sales channel in alignment with overall business objectives.
• Oversee all aspects of the B2B sales team’s operations including recruitment, training, target allocation, supervision, and performance evaluation to ensure optimal results.
• Identify, establish, and nurture collaborative relationships with key enterprise customers, retail chains, distributors, and strategic partners both locally and internationally.
• Directly participate in negotiating and finalising major contracts while monitoring contract execution processes such as delivery schedules and receivables management.
• Work closely with internal departments such as Marketing, Finance, Logistics, and Customer Service to deliver seamless service experiences for corporate clients.
• Conduct thorough market research to assess competitors’ activities and industry trends in order to recommend effective solutions for increasing market share and revenue growth.
• Design tailored incentive programmes and sales policies that address the unique needs of different B2B customer segments.
• Regularly report on B2B business performance to senior leadership while proposing actionable improvements based on data-driven insights.

What you bring:

To excel as Senior Sales Manager Business to Business you will bring a wealth of practical experience gained from progressive roles within B2B sales—ideally within relevant industries like home appliances or FMCG—where you have demonstrated your ability to lead diverse teams towards shared objectives. Your educational background equips you with solid theoretical foundations while your real-world achievements reflect your capacity for strategic thinking and operational excellence. You are adept at forging meaningful connections with stakeholders at all levels thanks to your empathetic approach and persuasive communication style. Your familiarity with digital tools ensures you can efficiently manage pipelines, analyse performance metrics, and present compelling business cases. Above all else, your collaborative spirit enables you to work harmoniously across functions while nurturing talent within your own team—creating an environment where everyone feels supported to contribute their best.

• Possess a university degree or higher in Business Administration, Management, Marketing or related fields which underpins your commercial acumen.
• Demonstrate at least 5-8 years of hands-on experience in B2B sales environments with a minimum of 3 years spent in mid-to-senior management roles overseeing sizeable teams.
• Showcase proven ability in building or scaling up B2B sales channels from inception or managing large-scale teams within similar industries as an added advantage.
• Display deep understanding of distribution models and specific characteristics of B2B commerce within sectors such as home appliances, consumer electronics or fast-moving consumer goods (FMCG).
• Exhibit outstanding interpersonal communication skills alongside advanced negotiation capabilities essential for closing complex deals with corporate clients.
• Maintain an extensive network among enterprise customers or distribution partners which can be leveraged for mutual benefit.
• Be proficient in English for daily business interactions; additional fluency in Mandarin is highly desirable but not mandatory.
• Excel at using management tools such as CRM systems, Microsoft Excel, PowerPoint as well as data analysis platforms to track KPIs effectively.

What sets this company apart:

This organisation stands out as an employer of choice due to its unwavering commitment to employee wellbeing and professional growth. The company fosters an inclusive atmosphere where teamwork is celebrated and individual contributions are recognised through transparent advancement pathways. Employees benefit from access to state-of-the-art facilities designed for comfort and productivity along with regular training sessions that encourage continuous learning. Comprehensive welfare provisions—including full social insurance coverage (healthcare, unemployment), annual bonuses tied directly to performance outcomes, paid leave entitlements, and quarterly rewards—underscore the company’s dedication to supporting staff both professionally and personally. With opportunities to engage directly with leading businesses domestically and abroad, you will find yourself part of a vibrant network that values connection, respectfulness, and shared success above all else.

What's next:

If you are ready to elevate your career by joining a forward-thinking organisation where your expertise will shape the future of B2B sales success—this is your moment!

Apply today by clicking on the link below; seize this opportunity to become part of an inspiring team dedicated to excellence.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.